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VIDEO TAKES CENTRE STAGE IN CONTENT MARKETING STRATEGIES - CMA INDUSTRY REPORT

Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »

Posted in CMA news
15thApr 2016

Content marketers look to video

A majority of content marketers believe that brands aren't investing enough in video content and more than half expect to increase spending in this area over the coming year, new research has revealed. Read more »

Posted in Media Coverage
15thApr 2016

August delivers another sumptuous CoolBrands book for 2013/14

August has produced another glorious CoolBrands® book for Superbrands® UK for the fifth consecutive year. Read more »

Posted in Member news
30thSep 2013

Brand Republic - Paid and owned media: a match made in heaven?

In recent times, the advertising industry has started to look more closely at the relationship between paid media and "owned" media or content.

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Posted in Media Coverage
27thSep 2013

CMA Training: Proposal Writing

Introducing a tried and tested customer-centric template for writing short and longer business proposals which includes learning what makes an effective proposal and setting your objectives. Read more »

Posted in Other Events
27thSep 2013

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