Marketing- How content is proving to be the key weapon in the battle for Scottish votes

Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association. Read more »

Posted in Media Coverage
17thSep 2014

New P&O Cruises site and magazine launched by August

This week, August released a refreshed microsite for P&O Our World, The microsite has been updated to reflect the new look and feel of the magazine, which was relaunched earlier this month. It is a richer visual feast of P&O Cruises news and destinations, easily accessed with intuitive site navigation and responsive design. Read more »

Posted in Member news
16thSep 2014

The Apple Watch: what it means for brands

Posted by: Grace Emery, Seven

Following the announcement by Apple on Wednesday 9 September that it is to launch a smartwatch, the world has asked: ‘Great, but will it actually change our lives? And how?’  Read more »

Posted in CMA blog
16thSep 2014

Poppy. What's the big idea?

White Light Media is this week launching a game-changing independent magazine for comms and marketing experts called Poppy. Following the success of its drinks magazine Hot Rum Cow,  this is the next step in White Light's strategy of standing out in a market-place crammed full of copycat 'content aggregators'. Read more »

Posted in Member news
15thSep 2014

Creating Content That Demands To Be Shared - A Seminar

How do you ensure your content stands out from the crowd? How can you use the crowd to drive your content and brand up the search results page? What is the secret to sustained content success? Why and how are your customers sharing?  Read more »

Posted in Other Events
15thSep 2014

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