Content

Guardian Media Network: Outbrain - Paddy Power

In the first of an occasional series analysing the business rationale of a content-led strategy, CMA consultant editor Dominic Mills looks at controversial bookmaker Paddy Power Read more »

Posted in Media Coverage
22ndApr 2014

Guardian Media Network: Take your message to the people

CMA MD Clare Hill took part in a roundtable discussion organised by Guardian Media Network about content marketing strategies. A feature article from the discussions was publishing in the Guardian Newspaper on Mon 21 April, and online. Read more »

Posted in Media Coverage
22ndApr 2014

Wearable gadgets and the future of content marketing

There is a huge buzz about wearable gadgets like the Google Glass, Nike Fuelband and Samsung Galaxy Gear smartwatch, but what opportunities are they likely to deliver to content marketers? Read more »

Posted in CMA blog
17thApr 2014

Cosying up to Cumberbatch

With April’s issue of British Airways’ High Life magazine featuring Benedict Cumberbatch selling for a startling £50 per copy on eBayfans can now get even closer to the Sherlock star as the Belstaff coat he wore in the shoot is to be auctioned off to raise money for Flying Startthe airline’s charity partnership with Comic Relief. Read more »

Posted in Member news
17thApr 2014

Warc - coverage of CMA/TNS research - content marketing budgets increase

Following the recent launch of the executive findings from CMA's State of the Nation research with TNS, Warc have written a piece about the findings. Read more »

17thApr 2014

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