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Host and Judges announced for The International Content Marketing Awards!

We are excited to announce that our host and some of the judges for the second round have been confirmed for the International Content Marketing Awards 2015. Read more »

Posted in CMA news
29thJul 2015

You've got to be in to win

The CMA’s International Content Marketing Awards are the only ones dedicated solely to content marketing. Entry time is here, and the judges are sharpening their pencils. CMA Consultant Editor Dominic Mills talks to some of this year’s jury to find out what’re looking for.  Read more »

Posted in CMA news
27thJul 2015

Will 2015 be the year content marketing grows up?

Posted by: Robin Bonn, The Guardian 

To really know what 2015 holds for content marketing, we first have to look at what happened this year. So let’s examine the evidence. Read more »

Posted in Media Coverage
22ndDec 2014

Content isn't just for Christmas: Reflections on this year's seasonal ads

Posted by: Kim Willis in City AM

ONE OF the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun off into a raft of owned platforms, all designed to engage customers with a warm festive glow, while quietly fuelling the desire to spend more. Read more »

Posted in Media Coverage
21stDec 2014

Richard Dunmall: Four media trends that will shape 2015

Posted by: Richard Dunmall, Campaign

There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. Read more »

Posted in Media Coverage
21stDec 2014

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