Content

The only content awards you'll want to win

There’s only one set of awards dedicated solely to content marketing: the CMA’s International Content Marketing Awards. For anyone who’s serious about proving their content marketing credentials, they’re the prizes to win, say judges and experts. And the deadline for entries is on 5th September. Read more »

Posted in CMA news
19thAug 2014

Calm down dear, it's only a commercial

Posted by: Rowan Manning, Seven

Native advertising and why everyone just needs to take a deep breath

Ads are horrid, aren’t they? They point out how fat and old you are, how crappy your car is, and they use stuffed animals to sell you pretty much everything. Read more »

Posted in CMA blog
21stAug 2014

What Apple's big announcement means for content marketing

In a few weeks’ time now, the hot money is on September 9th, Apple will unveil its autumn product line up for 2014. Every time the company takes the wrapping off its new products the launch is preceded by huge amounts of speculation as to what those products are, and as the years have gone by the pundits, who are feasting on leaks from Chinese factories, have become more and more accurate. Read more »

Posted in CMA blog
21stAug 2014

ContentDesk - Five content-marketing gurus on twitter

Twitter is awash with contributors sharing all you need to know about content-marketing. Some might even say there are too many… If you’re just setting up a Twitter account, or would like to have fewer, better tweeters to follow, try this list of five Twitter content-marketing gurus. Read more »

Posted in Industry News
21stAug 2014

Content Marketing must not be a Straw man

Posted by: Rob Haynes, Progressive Customer Publishing 

‘Content marketing is ruining the web. Its decline will be poetic justice.’ So rings the headline for a recent article by JR Hennessy in the Guardian. And Hennessy should know: ‘ I feed the content marketing web at a social media agency, making sure you only see what brands want you to see.’ Read more »

Posted in CMA blog
21stAug 2014

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