Content

The CMA celebrates record number of new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »

Posted in CMA news
6thOct 2014

The Halloween Guide to Content Marketing

John Brown provides 'The Halloween Guide to Content Marketing'. 13 ways your Marketing could be scaring off customers! Discover more... Read more »

Posted in Member news
23rdOct 2014

Should brands create BuzzFeed style sites?

Not surprisingly a lot of content marketers have been closely following the seemingly unstoppable rise of viral driven site BuzzFeed. What began as little more than a curated collection of quirky animal videos has evolved in to a smart, savvy, multi-platform media media business that for many Generation Yers is one of their key sources for both news and entertainment. Read more »

Posted in Industry News
23rdOct 2014

Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?

Posted by: Julius Duncan, Remarkable Group in www.prweek.com

In the battle for eyeballs and engagement in our digital and connected world, content marketing is the buzzword of the moment. Read more »

Posted in Member news
22ndOct 2014

What the heck is native advertising?

Posted by: Duncan Reid, Immediate Media  

The content marketing world's biggest buzzphrase is more an idea than an actual format, says Immediate Media's Duncan Reid. And we've been practising it since the days of Bob Hope...
 Read more »

Posted in CMA blog
22ndOct 2014

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