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Breaking News: Leading Consultancy Roth Observatory International Teams Up With The CMA

The Content Marketing Association (CMA), the industry body for the content marketing industry, has linked up with the top specialist agency search and consultancy Roth Observatory International (ROI).  It’s the first such arrangement for each party. Read more »

Posted in CMA news
25thJun 2015

Leading consultancy Roth Observatory International teams up with CMA

The Content Marketing Association has linked up with the top specialist agency search and consultancy Roth Observatory International .  It’s the first such arrangement for each party. CMA consultant editor Dominic Mills finds out what’s behind the move.  Read more »

Posted in CMA news
24thJun 2015

International Content Marketing Awards 2015 Now Open for Entry!

The CMA, the industry body for the content marketing industry, has announced that awards entries have now opened for its sixth annual International Content Marketing Awards. Read more »

16thJun 2015

Will 2015 be the year content marketing grows up?

Posted by: Robin Bonn, The Guardian 

To really know what 2015 holds for content marketing, we first have to look at what happened this year. So let’s examine the evidence. Read more »

Posted in Media Coverage
22ndDec 2014

Content isn't just for Christmas: Reflections on this year's seasonal ads

Posted by: Kim Willis in City AM

ONE OF the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun off into a raft of owned platforms, all designed to engage customers with a warm festive glow, while quietly fuelling the desire to spend more. Read more »

Posted in Media Coverage
21stDec 2014

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