CMA Digital Breakfast


How might IAB's new transparency guidelines affect online advertorials?

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. Read more »

Posted in Media Coverage
1stOct 2015

Will 2015 be the year content marketing grows up?

Posted by: Robin Bonn, The Guardian 

To really know what 2015 holds for content marketing, we first have to look at what happened this year. So let’s examine the evidence. Read more »

Posted in Media Coverage
22ndDec 2014

Content isn't just for Christmas: Reflections on this year's seasonal ads

Posted by: Kim Willis in City AM

ONE OF the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun off into a raft of owned platforms, all designed to engage customers with a warm festive glow, while quietly fuelling the desire to spend more. Read more »

Posted in Media Coverage
21stDec 2014

Richard Dunmall: Four media trends that will shape 2015

Posted by: Richard Dunmall, Campaign

There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. Read more »

Posted in Media Coverage
21stDec 2014

Seven social media campaigns we loved in 2014

In the first half of this year UK spending on social media advertising rose by 73% to £396 million, according to the Internet Advertising Bureau (IAB). But advertising isn’t everything – as content marketers are very aware social media can be used to create compelling content which drives users to buy without explicitly selling. Read more »

Posted in CMA blog
18thDec 2014

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