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Digital content strategy & planning - May 27th

We're delighted to announce the next CMA training course on May 27th will be on digital content strategy & planning. This session on will focus on strategy; how to plan, create and maintain digital content that supports and achieves your goals while meeting end users’ needs.  Read more »

18thMay 2016

CMA Video Engagement Report - Who has downloaded it?

Our recent Industry report on Video Content for Engagement has now been downloaded over 450 times in the last 4 weeks! We thought we would share with you some data on who this is. Read more »

Posted in CMA news
12thMay 2016

CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION

LONDON, May 05, 2016: Today The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and trends. Read more »

Posted in
5thMay 2016

Will 2015 be the year content marketing grows up?

Posted by: Robin Bonn, The Guardian 

To really know what 2015 holds for content marketing, we first have to look at what happened this year. So let’s examine the evidence. Read more »

Posted in Media Coverage
22ndDec 2014

Content isn't just for Christmas: Reflections on this year's seasonal ads

Posted by: Kim Willis in City AM

ONE OF the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun off into a raft of owned platforms, all designed to engage customers with a warm festive glow, while quietly fuelling the desire to spend more. Read more »

Posted in Media Coverage
21stDec 2014

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