Categories

Archives




CMA Digital Breakfast


Content

4 Speakers Confirmed for June 10th Digital Breakfast

We are delighted to announce that we now have 4 amazing speakers confirmed for our June digital breakfast on Visual Storytelling and trends in digital design. Read more »

21stMay 2015

Breaking news: Dentsu Aegis Network strengthens its global content marketing capabilities by acquiring John Brown Media

Dentsu Aegis Network announces that it has acquired John Brown Media, one of the world’s leading branded content agencies. Read more »

Posted in Industry News
14thMay 2015

Will 2015 be the year content marketing grows up?

Posted by: Robin Bonn, The Guardian 

To really know what 2015 holds for content marketing, we first have to look at what happened this year. So let’s examine the evidence. Read more »

Posted in Media Coverage
22ndDec 2014

Content isn't just for Christmas: Reflections on this year's seasonal ads

Posted by: Kim Willis in City AM

ONE OF the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun off into a raft of owned platforms, all designed to engage customers with a warm festive glow, while quietly fuelling the desire to spend more. Read more »

Posted in Media Coverage
21stDec 2014

Richard Dunmall: Four media trends that will shape 2015

Posted by: Richard Dunmall, Campaign

There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. Read more »

Posted in Media Coverage
21stDec 2014

« Previous
1 2 3 4 5 6 7 8 9 10
Next »