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Gazing into content's crystal ball

Content is already big and spreading its tentacles in every direction, but what specifically will be the big trends in 2015? Clare Hill, managing director of the Content Marketing Association (CMA), takes a look inside the CMA’s very own crystal ball. Read more »

Posted in Media Coverage
30thJan 2015

2015 Already off to a great start with The CMA signing up 2 new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, starts the new year already by welcoming two new members.  Read more »

Posted in CMA news
27thJan 2015

The CMA announce new speaker for February Digital Breakfast. Book now!

David Copeland, Director of Moblie Marketing at Connected Digital completes the stellar line-up for our first Digital Breakfast of 2015. David will share valuable insights into app store data, including how to use it to get the right customers, what to consider, and how to research data to ensure you are discoverable on the most prominent mobile platforms.  Read more »

Posted in Digital
26thJan 2015

Will 2015 be the year content marketing grows up?

Posted by: Robin Bonn, The Guardian 

To really know what 2015 holds for content marketing, we first have to look at what happened this year. So let’s examine the evidence. Read more »

Posted in Media Coverage
22ndDec 2014

Content isn't just for Christmas: Reflections on this year's seasonal ads

Posted by: Kim Willis in City AM

ONE OF the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun off into a raft of owned platforms, all designed to engage customers with a warm festive glow, while quietly fuelling the desire to spend more. Read more »

Posted in Media Coverage
21stDec 2014

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