Content

Marketing Week - Does content marketing pay?

Better data tools and distribution partnerships are quashing marketers’ doubts about the effectiveness of content.

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Posted in Media Coverage
16thJun 2014

Marketing Week - Welcome to our content marketing special

There is one theme that unites this summer’s key events for marketers – the World Cup, Cannes Lions, Marketing Week Live and our Marketing Week Engage Awards. That theme is content and this issue of Marketing Week is themed as our content special.

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Posted in Media Coverage
16thJun 2014

Cedar: The shock of the now

Iconic brands often emerge at times of huge social change. As we climb out of recession, marketers have a limited opportunity to tell new stories for a new age. Read more »

Posted in Member news
13thJun 2014

PCP Launches Content Cloud

New digital publishing marketplace, Content Cloud, connects publishers and brands with an unparalleled network of specialist content creators Read more »

Posted in Member news
13thJun 2014

The World Cup - the branded newsroom faces its biggest challenge

For some it is the ultimate spectacle, a carnival of pride, passion and skill that creates the type of stories that seem almost too incredible to be true. For others it is just twenty two blokes kicking a ball around. Read more »

Posted in CMA blog
13thJun 2014

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