Content

The John Lewis Christmas Annual is out!

Created by John Brown Media on behalf of John Lewis, this must-have publication features more than 370 pages of visually stunning Christmas inspiration, tips, gifts, fashion advice and entertainment in an innovative annual format. The compelling editorial is commercially supported by an impressive selection of premium advertising brands such as Gucci, Ralph Lauren and Michael Kors. Read more »

Posted in Member news
30thOct 2014

Bridging the marketing-expert divide

Posted by: Dan Brotzel, Sticky Content Ltd

I was recently struck by this observation in Econsultancy’s B2B Content Marketing Trends Briefing <https://econsultancy.com/reports/b2b-content-marketing-trends-briefing-digital-cream-london-2014> Read more »

Posted in CMA blog
30thOct 2014

Of Crabs and Beetroot: A Statistician’s Tale

Posted by: Jude Bowyer, Black Swan

How probabilities can affect even the smallest business decisions. Read more »

Posted in CMA blog
28thOct 2014

The Halloween Guide to Content Marketing

John Brown provides 'The Halloween Guide to Content Marketing'. 13 ways your Marketing could be scaring off customers! Discover more... Read more »

Posted in Member news
23rdOct 2014

Should brands create BuzzFeed style sites?

Not surprisingly a lot of content marketers have been closely following the seemingly unstoppable rise of viral driven site BuzzFeed. What began as little more than a curated collection of quirky animal videos has evolved in to a smart, savvy, multi-platform media media business that for many Generation Yers is one of their key sources for both news and entertainment. Read more »

Posted in Industry News
23rdOct 2014

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