Content

The CMA opens its doors to brand members

The CMA are delighted to announce that its membership policy has been widened to include brands. This follows the organisation opening its doors to media agencies and media owners – both huge successes in introducing the world of content marketing to an influential range of industry leaders. Read more »

Posted in CMA news
29thSep 2014

The Prince's Trust preps new website and campaign launch and joins Content Marketing Association amid new strategy

The Prince’s Trust is set to roll out a new website and two campaigns as part of a new content marketing strategy aimed at better targeting its audience. Charlotte Ridley, head of marketing partnerships at The Prince’s Trust told The Drum that the charity is hoping the content-led strategy will help it communicate the “overload” of stories it has to tell and engage with the difficult-to-reach youth market. Read more »

Posted in Member news
29thSep 2014

Five inside facts on how South Africans consume content

Posted by: Helena Gavera, Cedar SA

It is easy to access data from the US or UK but when last did you see any stats that pertained to Africa in particular and, more specifically, to South Africa? Here’s a brief roundup of five key facts about how, when and where South Africans consume content: Read more »

Posted in CMA blog
26thSep 2014

Social Media Week in real time

Posted by: Anna Chapman, Seven

Why being an insomniac is a great attribute for social media folk... Read more »

Posted in CMA blog
25thSep 2014

The continuing rise of content recommendation systems

Last week we looked at how social media platforms like Facebook and Twitter are increasingly expecting brands to pay to use their services. Interestingly there has been further debate this week about the relevancy of Facebook for brands with an article in the US website AdWeek reporting how brands are ditching Facebook and turning back to micro sites. Read more »

Posted in CMA blog
25thSep 2014

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