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How to write a killer conclusion

Posted by: Rob Hayes, PCP & Content Desk 

When it comes to advice on writing copy for the web, introductions get the most attention. But what about conclusions? How you finish an article is just as important as reeling in readers as a great introduction or headline. OK, so those finishing remarks may not attract readers initially, but well-crafted, logical or even amusing last remarks can mean earning a loyal set of readers who revisit you often to read your content. Read more »

Posted in CMA blog
18thDec 2014

Posted by: Jonathan Waywell, Propagator 

In the first in our ‘Dr Digital’ series, Jonathan Waywell of Propagator plays agony uncle to frustrated publishers Read more »

Posted in CMA blog
17thDec 2014

Prince's Trust - World of Work Day

Posted by: Jessica Gibson, Seven

From interactive workshops to food sales, we’ve had a bumper one with our charity this month… Read more »

Posted in CMA blog
17thDec 2014

The Classic and the cutting-edge: CMA winners show content marketing's remarkable diversity

The 2014 CMA award winners show just how diverse content marketing is, from cutting-edge use of social media, to a wicked spoof and classic use of long-form, thought leadership, content. Dominic Mills, the CMA’s consultant editor, casts his eye over this year’s prize winners. Read more »

Posted in CMA news
16thDec 2014

Bauers' Discovery won the Gold Award

Cathay Pacific’s inflight magazine Discovery, published by Bauer Media Hong Kong, has won the top award for its digital versions in the Asian Publishing Awards 2014. Read more »

Posted in Member news
16thDec 2014

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