Content

Stats, facts and future trends: September

This month, we discover just how popular YouTube is within marketing circles, the six groups of social media users, and the skills marketers are most in need of. Read more »

10thSep 2014

Month In Content Marketing: September

New launches from Warehouse, awards nominations for BA Business Life, the ongoing debate about Native Advertising and are messaging apps the new frontier for content marketing? Read more »

Posted in CMA blog
10thSep 2014

Ben Wood of iProspect: “We’re about performance-related content”

Ben Wood, global president of iProspect tells CMA consultant editor Dominic Mills why the original maths men want to add content to their offering and why, far from a radical departure, it’s really an organic development from the agency’s digital roots.  Read more »

Posted in CMA news
8thSep 2014

Digital Breakfast: Discoverability, findability and search engine optimisation in 2014

Optimising content so that it performs well on Google and other search engines is a delicate blend of art and science.

This session will enlighten you to some of the tricks of the trade from a few leading industry professionals. Read more »

4thSep 2014

Five useful content creation tools

Fancy experimenting with long form content? Need to create some basic infographics? Or finding it hard to concentrate when writing? Here are five very useful apps for content creators. Read more »

Posted in CMA blog
4thSep 2014

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