Content

Outbrain Amplify DIY now available in the UK

The world’s largest content discovery platform Outbrain has launched their DIY level of service in the UK allowing marketers greater control of their content marketing campaigns. Marketers can now use the Amplify DIY dashboard, essentially Google Adwords for content marketing, to drive an engaged and relevant audience to their content on a pay-per-click basis. This puts Outbrain’s technology directly in the hands of content creators of all sizes – from SMEs to multi-nationals – allowing full control over discovery campaigns and budgets.  Read more »

Posted in Industry News
20thAug 2014

Five reasons to love smartphones

Posted by: Molly Haynes, Cedar

Earlier this year eMarketer predicted that there would be 1.75 billion smartphone users worldwide in 2014*. And in my job, if there’s new tech out there, from the latest mobile phone to wearable tech that helps you get in shape, I’m raring to try it out. Read more »

Posted in CMA blog
20thAug 2014

WeChat...what's that?

Posted by: Sue Disler, Cedar SA

While visiting our London office in June this year, I attended a CMA Digital Breakfast. These monthly meet-ups always provide valuable insights, but the speaker who caught my attention on this occasion was Tim Green, managing editor of The Mobile View. Read more »

Posted in CMA blog
19thAug 2014

Month In Content Marketing: August

July saw a new magazine debut from Virgin Holidays, a revamp of an iconic catalogue, brands flocking to Snapchat and lots of fascinating opinion and debate on the CMA blog. Read more »

Posted in CMA blog
18thAug 2014

Mashable - 61% of consumers prefer companies with custom online content

Content marketing campaigns have become essential for marketers to engage audiences and generate leads. In fact, more than half of all consumers are more likely to buy from companies that create custom content. Read more »

Posted in Industry News
15thAug 2014

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