George launches major campaign for 'real summer days'

This week (w/c 7th April) sees the official launch of George at Asda’s brand new summer campaign entitled ‘Real Summer Days,’ making a direct nod to the unpredictability of the Great British weather. The multi-channel campaign developed with Publicis Blueprint and Fallon is set to run for eight weeks Read more »

Posted in Member news
11thApr 2014

CMA Training: Golden Rules of Account Management

The CMA's most popular training course is back. So if you are new to or looking to move into account management this is the course for you. We now need just one more name to run the course. So now is the time to book your place! Find out more about the course »

11thApr 2014

7 myths about branded video content

Posted by: Sarah Gavin, Outbrain

The top three branded ads of 2013 were shared 11.6m times. That is 11.6m people clicking on a button to tell a friend about a piece of marketing from a company. It is the sort of active engagement that brand wonders dream of and so it is little wonder that 70% of marketers now use video as part of their online marketing mix.
Read more »

Posted in CMA blog
10thApr 2014

CMA Digital Breakfast: Ecommerce and conversion rate optimisation

Bookings are now open for the next CMA Digital Breakfast on Weds 14 May. Looking at Content for Ecommerce and Conversion Rate Optimistion, this is a vital session for content marketers who need to move visitors beyond awareness and engagement, in order to persuade them to take action. Read more »

10thApr 2014

Promoting content through YouTube, Tumblr and Medium

Third party platforms, like YouTube and Medium, are a great way to promote your own branded content. But how do you use them and what content should your share? Read more »

Posted in CMA blog
10thApr 2014

« Previous
1 2 3 4 5 6 7 8 9 10
Next »