Content

White paper: What makes content contagious - Kantar Media

New white paper from Kantar Media who have developed, refined and validated a framework for producers to consider when creating content that they want to go viral.  Read more »

16thApr 2014

High praise from US on content marketing in UK

CMA's MD Clare Hill Skyped live into the Content Custom Council conference in Florida last week. Clare's presenation has been receiving great feedback ever since. Twitter showed some great quotes (#CC2014), Clare received an invitation to be in a book, and McMURRY/TMG wrote a blog praising the UK content marketing industry. Read the blog post from McMURRY »

Posted in CMA news
16thApr 2014

Four essential skills for great community management

Posted by: Roxanne Hayden, Cedar 

The role of community manager has evolved radically over the years, becoming a 24/7 industry. You are the super-end user, representing the brand yet also participating in and fuelling the online conversation. Read more »

Posted in CMA blog
14thApr 2014

The Royal Town Planning Institute appoints Redactive

Redactive has been appointed and are proud to announce their partnership with the Royal Town Planning Institute (RTPI), a membership organisation representing over 23,000 planning professionals working worldwide in the public, private, charitable and education sectors.  Read more »

Posted in Member news
14thApr 2014

Econsultancy - Native advertising

The CMA now have a regular blog spot on the Econsultancy. April's blog post by Clare Hill looks at Native Advertising and who should be creating it. Read more »

Posted in Media Coverage
14thApr 2014

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