Posted by: Sarah Gavin, Outbrain
The top three branded ads of 2013 were shared 11.6m times. That is 11.6m people clicking on a button to tell a friend about a piece of marketing from a company. It is the sort of active engagement that brand wonders dream of and so it is little wonder that 70% of marketers now use video as part of their online marketing mix.
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Bookings are now open for the next CMA Digital Breakfast on Weds 14 May. Looking at Content for Ecommerce and Conversion Rate Optimistion, this is a vital session for content marketers who need to move visitors beyond awareness and engagement, in order to persuade them to take action. Read more »
Third party platforms, like YouTube and Medium, are a great way to promote your own branded content. But how do you use them and what content should your share? Read more »
Posted by: Stuart Purcell, Cedar
Amid the explosion of content channels, where the next generation flits from one social media platform to another, it’s important to be aware of the dangers that such a multitude of channels poses to your brand’s carefully crafted look and feel. With this intimidating volume, it’s crucial that brand guardians ensure each platform is delivering ‘best in class’ or appropriate content. Read more »
You can learn a lot about what makes a good content marketer from a survey of CV and covering notes… Read more »