Content

Brave New World

Posted by: Clare Hill, CMA

In the past month we have learnt that size doesn’t matter, I am of course referring to this year’s International Content Marketing Awards which saw small, medium and major group agencies win one of only 20 coveted awards. I think this is a great reflection and indicative of how the content marketing industry is moving. Read more »

Posted in CMA blog
10thDec 2014

5 Predictions for (Content) Marketing in 2015

Posted by: Jamie Toward, MEC 

It’s getting towards the end of the year and therefore it’s the time for us all to start reading the reviews of 2014, predictions for 2015 and generally think about putting out feet up for a bit over the festive season. So I thought I might wade in with a view to what the future 12 months might hold. Read more »

Posted in CMA blog
10thDec 2014

Client's need trusted partners to help navigate content marketing

Posted by: Sandra Peat in Media Week 

Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Read more »

Posted in Member news
9thDec 2014

A day in the life of Ben Craig, Remarkable Content in-house journalist and senior writer

With nearly a decade of journalism under his belt, Ben works at Remarkable Group, in its Content division. It’s an agency creatively mixing PR, social and digital, so as senior writer he tackles everything from tweets and blogs, to features and press releases, to marketing and online copy. Read more »

Posted in Member news
9thDec 2014

5 ways to build the business case for content

Posted by: Dan Brotzel, Sticky Content

Some smart strategies to help you win the case for greater investment and buy-in for content from senior stakeholders… Read more »

Posted in CMA blog
8thDec 2014

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