Posted by: Samantha Duff, Cedar
In the third instalment of our content media marketing roundup, we take a look at the winners and the losers in the native advertising arena, the reason why future-proofing your content is more important than ever and how video used well can engage and excite. Read more »
Are Promoted Accounts the best way for a brand to build up an audience for its content? Read more »
We are delighted to announce the CMA have secured a member benefits price for the IAB Content Conference 2014.
The IAB Content Conference gathers industry leaders and experts from media owners, agencies, brands and adtech companies to discuss the impact of the new age of content-led advertising on commercial models, brand planning, publishing standards and the continuing rise of digital advertising. Read more »
Leading content discovery platform releases its latest series of guidelines to further enhance user experience and combat content spam, urging rivals to follow. Read more »