Posted by: Amber Bryce, Cedar
The internet is a surreal, pixelated landscape where the more bizarre human thoughts can flourish. To inhabit and make an impact in such a space, it’s crucial to be able to speak its language. Social media platforms in particular are the portals between alien (internet) life and the real world. So, how to make that connection effectively? Here are my top seven tips for creating engaging and shareable social media content. Read more »
As a member of The CMA, we’d like to invite you to join the 2,500 leading brands already attending. So firstly we have 15 festival tickets available with a 30% discount code, and when they are gone there gone. There after we’d also like to offer you a 20% discount for your Festival ticket. Read more »
With 17 years’ experience in the content marketing industry, Zoë’s variety of knowledge in the strategy, planning, creation, delivery and measurement of content is exercised on a daily basis at busy agency Archant Dialogue. Read more »
Posted by: Nick Cavander, FreeformLondon
What makes a video engaging?
The common answer is "a good story" but in reality, there is more to it. Marketers constantly face the challenge of creating video that not only accomplishes their messaging and advertising goals, but also engages users. With the internet, this is more crucial than ever as audiences are no longer captives to broadcast or film media and are free to click away at any point. As consumers spend more time online, consuming more video than ever before, the risk of not getting it right means lost ROI as those viewers get bored and click off after the first 8 to 10 seconds. Read more »
This month we learn the true purpose of online quizzes, the value Kraft place in content marketing, and the top TV shows in terms of Twitter activity. Read more »