Top tips for harnessing content marketing in PR
Posted by: Sarah Gavin, Outbrain
Content marketing is a key theme being considered by a workstream of the PRCA's PR Council. We will be announcing more on this subject within the coming months. Read more »
Is high-quality, cost-effective, always-on content impossible?
Robin Bonn from Seven discusses how brands that want their content to be high quality, always-on and cost-effective are struggling to achieve more than two of these three aims. Read more »
Why PR companies are experimenting with content marketing
The big PR companies now clearly see content marketing as a major part of the services they offer to brands. So should more traditional content marketing agencies now see them as rivals? Read more »