Content

The content marketing media roundup

Posted by: Samantha Duff, Cedar

In the third instalment of our content media marketing roundup, we take a look at the winners and the losers in the native advertising arena, the reason why future-proofing your content is more important than ever and how video used well can engage and excite. Read more »

Posted in CMA blog
10thJul 2014

The pros and cons of buying Twitter followers for your website

Are Promoted Accounts the best way for a brand to build up an audience for its content? Read more »

Posted in CMA blog
10thJul 2014

Virgin Holidays' first ever digital magazine, produced by Future Plus, is Unleashed - for FREE!

Unleashed, the first ever digital travel magazine from Virgin Holidays, has launched for iOS and Android smart devices, in collaboration with content agency Future Plus. Read more »

Posted in Member news
10thJul 2014

IAB Content Conference 2014

We are delighted to announce the CMA have secured a member benefits price for the IAB Content Conference 2014.

The IAB Content Conference gathers industry leaders and experts from media owners, agencies, brands and adtech companies to discuss the impact of the new age of content-led advertising on commercial models, brand planning, publishing standards and the continuing rise of digital advertising. Read more »

Posted in Other Events
9thJul 2014

Outbrain's Revised Guidelines Call On Industry to Put Reader Trust First

Leading content discovery platform releases its latest series of guidelines to further enhance user experience and combat content spam, urging rivals to follow. Read more »

Posted in Member news
8thJul 2014

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