Top tips for harnessing content marketing in PR

Posted by: Sarah Gavin, Outbrain

Content marketing is a key theme being considered by a workstream of the PRCA's PR Council. We will be announcing more on this subject within the coming months. Read more »

Posted in CMA blog
7thJul 2014

IPC Media joins Content Marketing Association in move to solidify commercial content service

IPC Media has signed up to the Content Marketing Association (CMA) after launching in-house content agency IPC Content last year. Read more »

Posted in Media Coverage
4thJul 2014

Is high-quality, cost-effective, always-on content impossible?

Robin Bonn from Seven discusses how brands that want their content to be high quality, always-on and cost-effective are struggling to achieve more than two of these three aims. Read more »

Posted in CMA blog
4thJul 2014

British Airways' High Life celebrates The Republic Of London

The July special London issue of BA High Life is bringing passengers the definitive inside guide to life in the capital curated by some of its most iconic residents. Read more »

Posted in Member news
4thJul 2014

Why PR companies are experimenting with content marketing

The big PR companies now clearly see content marketing as a major part of the services they offer to brands. So should more traditional content marketing agencies now see them as rivals? Read more »

Posted in CMA blog
3rdJul 2014

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