Posted by: Nick Cavander, FreeformLondon
What makes a video engaging?
The common answer is "a good story" but in reality, there is more to it. Marketers constantly face the challenge of creating video that not only accomplishes their messaging and advertising goals, but also engages users. With the internet, this is more crucial than ever as audiences are no longer captives to broadcast or film media and are free to click away at any point. As consumers spend more time online, consuming more video than ever before, the risk of not getting it right means lost ROI as those viewers get bored and click off after the first 8 to 10 seconds. Read more »
This month we learn the true purpose of online quizzes, the value Kraft place in content marketing, and the top TV shows in terms of Twitter activity. Read more »
Posted by: Robin Bonn, Seven
It might not be obvious what Alan Partridge can offer the likes of RBS and NatWest on the subject of SERPs, but stay with me here. Read more »
New launches from Jeep and P&O, Tesco Beauty is back, awards season arrives and why traditional digital agencies are discovering content. Read more »
The explosion of content marketing has seen its definition widen to include many forms and formats. In tandem, a wide variety of different players are coming into the market, bringing new skills and new perspectives, and introducing it to a wide client base. It’s time to celebrate the ‘broad church’ of content marketing, says CMA consultant editor Dominic Mills. Read more »