Some of the best branded content videos in the past six months

It’s been an amazing year for branded content video, with some innovative, groundbreaking and highly effective mini movies. The standard was so high that the winner of the Grand Prix at the CMA Awards went to a video for the very first time. Read more »

Posted in CMA blog
4thDec 2014

Content Marketing Awards dominated by Seven

Published in City AM

Seven, the digital content marketing specialist shop, was the most decorated agency at the Content Marketing Association's annual Content Marketing Awards, held last week at the Roundhouse in London. Read more »

Posted in Media Coverage
4thDec 2014

Video content will be dominated by 'real people with passion' in 2015

Posted by: John Reynolds, The Wall 

This week’s International Content Marketing Summit demonstrated the richness and diversity of the content marketing industry. Read more »

Posted in Media Coverage
4thDec 2014

Branded content responsibility lies with brands and vloggers insists YouTube's Derek Scobie following Oreo ad ruling

Posted by: Natalie MortimerThe Drum

The responsibility of clearly labelling branded content lies with the brands and creators who post the videos, according to the head of YouTube brand propositions Derek Scobie, who made the comments following the ASA's admonishing of Mondelez’s Oreo native ad. Read more »

Posted in Media Coverage
4thDec 2014

Best practice advice from the International Content Marketing Summit 2014

Posted by: John Reynolds

When it comes to best practice, a pithy bit of advice according to Charlotte Ridley, head of marketing partnerships at The Prince’s Trust charity, is to “sweat the content”. Read more »

Posted in Media Coverage
3rdDec 2014

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