Content

What Steve Coogan can teach brands about content and SEO

Posted by: Robin Bonn, Seven

It might not be obvious what Alan Partridge can offer the likes of RBS and NatWest on the subject of SERPs, but stay with me here. Read more »

Posted in CMA blog
6thOct 2014

Jeep unveils new magazine, P&O updates website and print title and Poppy magazine targets marketers.

New launches from Jeep and P&O, Tesco Beauty is back, awards season arrives and why traditional digital agencies are discovering content. Read more »

Posted in Member news
5thOct 2014

Content’s ‘broad church’ just got a lot broader

The explosion of content marketing has seen its definition widen to include many forms and formats. In tandem, a wide variety of different players are coming into the market, bringing new skills and new perspectives, and introducing it to a wide client base. It’s time to celebrate the ‘broad church’ of content marketing, says CMA consultant editor Dominic Mills. Read more »

Posted in CMA news
3rdOct 2014

Digital Breakfast: Mobile engagement: Responsive design, adaptive content and the mobile web

The mobile revolution is in full swing, but brands and publishers have an increasingly complex range of potential strategic options in this space. Read more »

3rdOct 2014

Where are the stories and the feelings in B2B?

Posted by: Dan Brotzel, Sticky Content

Brand storytelling sounds marvellous – but what if your job is to market office relocation or pest control services? Read more »

Posted in CMA blog
3rdOct 2014

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