Content

Branded content responsibility lies with brands and vloggers insists YouTube's Derek Scobie following Oreo ad ruling

Posted by: Natalie MortimerThe Drum

The responsibility of clearly labelling branded content lies with the brands and creators who post the videos, according to the head of YouTube brand propositions Derek Scobie, who made the comments following the ASA's admonishing of Mondelez’s Oreo native ad. Read more »

Posted in Media Coverage
4thDec 2014

Best practice advice from the International Content Marketing Summit 2014

Posted by: John Reynolds

When it comes to best practice, a pithy bit of advice according to Charlotte Ridley, head of marketing partnerships at The Prince’s Trust charity, is to “sweat the content”. Read more »

Posted in Media Coverage
3rdDec 2014

Major headlines from the International Content Marketing Summit 2014

Posted by: John Reynolds

Winning brands will be those which push content onto consumers they don’t yet know they want while some digital marketers have become too geeky and lost sight of their audience, were two key themes to emanate from this year’s International Content Marketing Summit. Read more »

3rdDec 2014

Future trends in content marketing

Posted by: John Reynolds

One of the most noticeable features emanating from this year’s International Content Marketing Summit was the breadth of opinion as to where content marketing is heading. Read more »

Posted in Media Coverage
3rdDec 2014

Digital Breakfast- The year ahead: Digital content marketing in 2015

In the past 12 months we’ve seen digital content marketing come into its own. Savvy publishers are now much more informed about how to use digital channels to achieve greater awareness, engagement, conversion and support for brands. Read more »

2ndDec 2014

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