Content

MediaTel - The reinvention of Zenith: phase 1

After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills - but it will need many more if it really wants to get into different territory.

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Posted in Media Coverage
19thJun 2014

CMA Principal's Forum

Our yearly event hosted in some of Berkshire's most appealing countryside was a resounding success. Collectively, we all gained some real insight into the strategic options for both The CMA and its members, as well having some great fun!  Read more »

Posted in CMA news
19thJun 2014

Professional Copywriters’ Network announces 2014 Conference

The Professional Copywriters’ Network (PCN), the UK’s largest free-to-join organisation for commercial writers, has announced its second annual conference. 

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Posted in Other Events
19thJun 2014

'Cheesegate' and why brands need a newsroom culture

The age of real-time brand conversations and always-on marketing requires clients to be agile and responsive. It’s not easy and workflow processes have to be radically shortened. One way is by acquiring a newsroom culture, says CMA consultant editor Dominic Mills. Read more »

Posted in CMA blog
18thJun 2014

Month in Content Marketing: June

Gap uses content marketing to go back to the 60s, BA unveils innovative campaign, content marketing agencies grab PPA Awards nominations and a look at how wearables and the Internet of Things will influence the future of content. Read more »

Posted in CMA blog
18thJun 2014

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