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Time to stand up and be counted

Posted by Robin Bonn, Seven

How content marketing can help brands win back hearts and minds. At a recent Advertising Association event, Robin Bonn heard Torin Douglas lament that the man on the street is no fan of advertising anymore - and that our industry needs to stand up for itself, particularly with an election looming.  Read more »

Posted in CMA blog
1stDec 2014

Measuring for success

Posted by: Ed Owen, PCP & Content Desk 

Alan Turing, father of the computer, proposed a test for a ‘thinking machine’ where a panel asks a computer a series of questions. Read more »

Posted in CMA blog
1stDec 2014

Creativity vs logic. Art vs Science. Left brain vs Right brain

It’s a ubiquitous concept: a division which starts in school and is perpetuated throughout life over countless different environments. By the time we finish school many of us have developed the idea we belong to some defined position on this imaginary scale. It can even become a lens through which we view our own personality — how often have you heard someone say they don’t ‘get maths’ or that they are not ‘an arty type’? Read more »

Posted in CMA blog
1stDec 2014

Colour code - What colours say about your brand!

Posted by: Rob Hayes, PCP & Content Desk 

"Colour is my day-long obsession, joy and torment" Claude Monet  Read more »

Posted in CMA blog
1stDec 2014

Seven wins Grand Prix at Content Marketing Awards

Posted on: Mediatel 

The Content Marketing Association (CMA) last night revealed the winners of its fifth annual International Content Marketing Awards, with Seven, Smoke Creatives and Red Bee Media just a few of those that walked away with gong. Read more »

Posted in Media Coverage
28thNov 2014

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