Content

Seven flavours for your next videos: Formats

As part of our Seven Flavours series, last time we explored the importance of thinking about your audience when working up your next video idea. Read more »

Posted in CMA blog
23rdJul 2014

When does Inspiration become Plagiarism?

Posted by Mags Walker, MD, The Fabl

Inspiration comes from all sorts of places: great songs are sampled, real life events lead to novels, even Shakespeare nicked the concepts for his plays. But when does inspiration become plagiarism? And does the intent matter? Read more »

Posted in CMA blog
21stJul 2014

A new golden era for journalists

Mark Jones from Cedar argues that good journalists have to look at reinventing themselves in 2014.  Read more »

Posted in CMA blog
16thJul 2014

Search and the (re)emergence of quality content

Posted by Dan Davey, Progressive Customer Publishing and Content Cloud

Few insights in content marketing are as valuable as this: Google isn’t interested in you. Think about the business model of any search engine: what is its alignment of incentives? If Google is to be a credible search engine – and to turn a buck on the back of that credibility – it must play to the interests of searchers. If you’re a business shouting for attention, that’s simply not you. Read more »

Posted in CMA blog
15thJul 2014

Making noise about magazines

Posted by: Paul Keers, White Light Media

The PPA recently announced that it is looking at the formation of an agency to promote magazines to the media industries. In much the same way that Newsworks promotes national newspapers, and Thinkbox promotes commercial TV, the standalone agency will promote the value of magazines as a medium. Read more »

Posted in CMA blog
15thJul 2014

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