Content

High praise from US on content marketing in UK

CMA's MD Clare Hill Skyped live into the Content Custom Council conference in Florida last week. Clare's presenation has been receiving great feedback ever since. Twitter showed some great quotes (#CC2014), Clare received an invitation to be in a book, and McMURRY/TMG wrote a blog praising the UK content marketing industry. Read the blog post from McMURRY »

Posted in CMA news
16thApr 2014

Month in Content Marketing: March: April

March was a marquee month for the industry, with award nominations for Vue (Publicis Blueprint) and Sainsbury’s (Seven), Unilever’s million-pound content marketing spend and a new launch from British Airways. The CMA created news too, unveiling a new Chairman and MD Clare Hill leading a key debate on the future of content marketing. Read more »

Posted in CMA news
9thApr 2014

Watch: The Rise of Branded Content panel discussion at Guardian Media Summit

If you weren't able to attend last week's Guardian Media Summit, you can now watch the CMA's panel discussion session on 'The rise and rise of branded content'.

Moderated by Clare Hill, CMA, the panel was made up of Andrew Hirsch, CMA Chair and CEO, John Brown, Channel 4, LinkedIn, Buzzfeed, and IBM. Watch video »

Posted in CMA news
26thMar 2014

Month in Content Marketing: March

Excellent ABC figures, new websites and magazines from UK content marketers, M&S adds content to its retail website, historic photography journal relaunched and how great content drives Paddy Power Read more »

Posted in CMA news
14thMar 2014

Twitter highlights #CMADigital Brand storytelling through digital channels!

This month's digital breakfast looked at the key principles of digital storytelling with examples from brands that have put this into practice in order to attract engage and convert consumers. Read more »

Posted in CMA news
12thMar 2014

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