Content

The CMA celebrates record number of new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »

Posted in CMA news
6thOct 2014

The London Magazine relaunches

Today, The London Magazine will relaunch, with a new emphasis on prime London property. First launched in 1991, the magazine has been published by Cedar since 1993 on behalf of CLEA Ltd (Central London Estate Agents). The magazine has been able to call on the expertise of the 46 estate agents within CLEA to produce definitive and expert commentary on the property market. Read more »

Posted in Member news
24thOct 2014

The Halloween Guide to Content Marketing

John Brown provides 'The Halloween Guide to Content Marketing'. 13 ways your Marketing could be scaring off customers! Discover more... Read more »

Posted in Member news
23rdOct 2014

Should brands create BuzzFeed style sites?

Not surprisingly a lot of content marketers have been closely following the seemingly unstoppable rise of viral driven site BuzzFeed. What began as little more than a curated collection of quirky animal videos has evolved in to a smart, savvy, multi-platform media media business that for many Generation Yers is one of their key sources for both news and entertainment. Read more »

Posted in Industry News
23rdOct 2014

Digital Dilemmas: does content marketing work for business-to-business as well as business-to-consumer?

Posted by: Julius Duncan, Remarkable Group in www.prweek.com

In the battle for eyeballs and engagement in our digital and connected world, content marketing is the buzzword of the moment. Read more »

Posted in Member news
22ndOct 2014

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