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April Digital Breakfast: Evolution of SEO for the desktop and mobile world

Search engine optimisation is arguably content marketing’s most important channel. Our next digital breakfast on April 15th will explore this in much more detail. Read more »

Posted in Digital
26thMar 2015

CMA launch exciting new Digital Training Programme

The CMA are launching a fantastic new digital training programme, beginning in May. This programme will provide attendees with a thorough understanding of the principles and practices of effective digital content marketing.  Read more »

17thMar 2015

Will 2015 be the year content marketing grows up?

Posted by: Robin Bonn, The Guardian 

To really know what 2015 holds for content marketing, we first have to look at what happened this year. So let’s examine the evidence. Read more »

Posted in Media Coverage
22ndDec 2014

Content isn't just for Christmas: Reflections on this year's seasonal ads

Posted by: Kim Willis in City AM

ONE OF the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun off into a raft of owned platforms, all designed to engage customers with a warm festive glow, while quietly fuelling the desire to spend more. Read more »

Posted in Media Coverage
21stDec 2014

Richard Dunmall: Four media trends that will shape 2015

Posted by: Richard Dunmall, Campaign

There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. Read more »

Posted in Media Coverage
21stDec 2014

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