Content

Marketing- How content is proving to be the key weapon in the battle for Scottish votes

Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association. Read more »

Posted in Media Coverage
17thSep 2014

Campaign - Why IPC Media joined the CMA

The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Read more »

Posted in Media Coverage
14thAug 2014

Forbes - How effective is content marketing

It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing. Read more »

Posted in Media Coverage
4thAug 2014

CMA in top 10 Blogs to Bookmark

CMA has been listed as the most informative association website resource on content marketing by Marketo, the cloud-based marketing software provider.  Read »

Posted in Media Coverage
21stJul 2014

CMA MD Clare Hill on BBC Radio 4 You and Yours

CMA MD Clare Hill was recently on BBC Radio 4 on the You and Yours Show discussing supermarket magazines.  Listen to the show here »

Posted in Media Coverage
18thJul 2014

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