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CMA has been listed as the most informative association website resource on content marketing by Marketo, the cloud-based marketing software provider. Read »
CMA MD Clare Hill was recently on BBC Radio 4 on the You and Yours Show discussing supermarket magazines. Listen to the show here »
IPC Media has signed up to the Content Marketing Association (CMA) after launching in-house content agency IPC Content last year. Read more »
After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills - but it will need many more if it really wants to get into different territory.Read more »
Better data tools and distribution partnerships are quashing marketers’ doubts about the effectiveness of content.
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