CMA Digital Breakfast


Will 2015 be the year content marketing grows up?

Posted by: Robin Bonn, The Guardian 

To really know what 2015 holds for content marketing, we first have to look at what happened this year. So let’s examine the evidence. Read more »

Posted in Media Coverage
22ndDec 2014

Content isn't just for Christmas: Reflections on this year's seasonal ads

Posted by: Kim Willis in City AM

ONE OF the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun off into a raft of owned platforms, all designed to engage customers with a warm festive glow, while quietly fuelling the desire to spend more. Read more »

Posted in Media Coverage
21stDec 2014

Richard Dunmall: Four media trends that will shape 2015

Posted by: Richard Dunmall, Campaign

There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. Read more »

Posted in Media Coverage
21stDec 2014

Client's need trusted partners to help navigate content marketing

Posted by: Sandra Peat in Media Week 

Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Read more »

Posted in Media Coverage
9thDec 2014

Content Marketing Awards dominated by Seven

Published in City AM

Seven, the digital content marketing specialist shop, was the most decorated agency at the Content Marketing Association's annual Content Marketing Awards, held last week at the Roundhouse in London. Read more »

Posted in Media Coverage
4thDec 2014

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