Content

Guardian Media Network: Outbrain - Paddy Power

In the first of an occasional series analysing the business rationale of a content-led strategy, CMA consultant editor Dominic Mills looks at controversial bookmaker Paddy Power Read more »

Posted in Media Coverage
22ndApr 2014

Guardian Media Network: Take your message to the people

CMA MD Clare Hill took part in a roundtable discussion organised by Guardian Media Network about content marketing strategies. A feature article from the discussions was publishing in the Guardian Newspaper on Mon 21 April, and online. Read more »

Posted in Media Coverage
22ndApr 2014

Econsultancy - Native advertising

The CMA now have a regular blog spot on the Econsultancy. April's blog post by Clare Hill looks at Native Advertising and who should be creating it. Read more »

Posted in Media Coverage
14thApr 2014

InPublishing - Crikey content loves print

Inpublishing published Dominic Mills feature article on Sports Direct - Crikey content loves print.  Read more »

Posted in Media Coverage
14thApr 2014

Huffington Post - Dominic Mills blog on Unilever

The CMA now have a regular blog spot on the Huffington Post. The most recent published story is Unilever Takes Content a Step Further.

Read more »

Posted in Media Coverage
20thMar 2014

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