Content

Native advertising is 'unhealthy' and threatens brand identity, says John Brown Media chief Andrew Hirsch

Brands investing in native advertising are embarking on an “unhealthy” practice which risks identity and tone of voice being swallowed by surroundings, according to John Brown Media chief executive Andrew Hirsch. Read more »

Posted in Member news
2ndSep 2014

TranslateMedia is pleased to announce that it is now a member of the Content Marketing Association.

TranslateMedia is pleased to announce that it is now an affiliate member of the Content Marketing Association. With content marketing on the rise across multiple platforms and devices, a huge amount of data is now available to brands and agencies, allowing them to create highly targeted campaigns when entering foreign markets. TranslateMedia works with these agencies to ensure that they communicate effectively with customers in their target markets while maintaining their brand's image and tone of voice. Read more »

Posted in Member news
1stSep 2014

Brice Bay - marketing in the fashion industry

EnVeritas Group CEO, Brice Bay, was recently invited to participate in a panel discussion on marketing for the fashion industry. The panel will be a part of the Fashion360 conference, which takes place on October 18, in Charleston, South Carolina. Read more »

Posted in Member news
1stSep 2014

Cedar's Fearne Cotton Tesco Mum of the Year Ambassador 2015 announcement makes headlines

Fearne Cotton’s selection as Ambassador for the Tesco Mum of the Year Awards 2015 has been making headlines on national news and lifestyle sites, including the Daily Mail and Hello! Read more »

Posted in Member news
28thAug 2014

Immediate Media Co appoints former John Brown Media MD as Managing Partner, Branded Content

Immediate Media Co, the special interest content and platform company, has appointed Dean Fitzpatrick as Managing Partner, Branded Content – a new role in the business, underlining Immediate’s ambition to grow its market position in the sector.   Read more »

Posted in Member news
14thAug 2014

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