Guardian Media Network: Outbrain - More brands are becoming paid-for publishers

We all know about Porter magazine, Net-a-Porter's move into paid-for print publishing, but now it's been followed by another retailer doing the same thing. And it's one you wouldn't expect: Sports Direct, whose new title, Forever Sports, hit the streets last month. CMA consultant editor Dominic Mills looks at what's going on

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Posted in Media Coverage
24thApr 2014

CMA Digital Breakfast: Ecommerce and conversion rate optimisation

Bookings are now open for the next CMA Digital Breakfast on Weds 14 May, which will be looking at Content for Ecommerce and Conversion Rate Optimistion. Read more »

24thApr 2014

Invitation: CMA Summer rooftop barbeque

The CMA would like to invite member agencies and partners to its annual Summer Party. Taking place on Wednesday 16 July, this roof top party is a great opportunity for all member agency staff to share a drink, and hopefully sunshine, with their industry counterparts. Read more »

24thApr 2014

Progressive Customer Publishing announces new clients

London-based content publisher Progressive Customer Publishing has announced new business wins from a number of key clients.  Read more »

Posted in Member news
23rdApr 2014

Guardian Media Network: Outbrain - Paddy Power

In the first of an occasional series analysing the business rationale of a content-led strategy, CMA consultant editor Dominic Mills looks at controversial bookmaker Paddy Power Read more »

Posted in Media Coverage
22ndApr 2014

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