Content

What the heck is native advertising?

Posted by: Duncan Reid, Immediate Media  

The content marketing world's biggest buzzphrase is more an idea than an actual format, says Immediate Media's Duncan Reid. And we've been practising it since the days of Bob Hope...
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Posted in CMA blog
22ndOct 2014

Shareable content - how to make your content travel further at The Festival of Marketing

From Facebook to Twitter through Tumblr to Pinterest, we’ve seen a wealth of social platforms emerge, offering exciting new ways to reach customers and prospects. Many savvy publishers are now making shareability a cornerstone of their content strategy. Read more »

Posted in Digital
20thOct 2014

It's not the winning it's the taking part that counts

Posted by: Peter Dean, Seven

What this year's CMA awards shortlist says about Seven's DNA

“It’s not the winning it’s the taking part.” Yeah, right. Tell that to the Oscar also-rans who politely clap the winner to the stage and then have to endure the gushing “I’m not worthy” speech while being scrutinised in close-up. Read more »

Posted in Member news
17thOct 2014

John Brown wins 20 nominations for CMA International Content Marketing Awards

John Brown Media has been shortlisted for 20 gongs at the annual International Content Marketing Awards to be held in London on November 26th  following the CMA content marketing summit. Read more »

Posted in Member news
16thOct 2014

What superstar vloggers can offer the content marketer

If you have been watching TV in the last week, or traveling on the London underground, chances are you will have seen new adverts for YouTube. Interestingly, rather than highlight the way that established media (BBC, C4 etc) uses the video platform the new ads focus on the new breed of indie video content creators - known by their fans and some sections of the media as superstar vloggers. Read more »

Posted in Industry News
16thOct 2014

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