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Richard Dunmall: Four media trends that will shape 2015

Posted by: Richard Dunmall, Campaign

There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. Read more »

Posted in Media Coverage
21stDec 2014

Seven social media campaigns we loved in 2014

In the first half of this year UK spending on social media advertising rose by 73% to £396 million, according to the Internet Advertising Bureau (IAB). But advertising isn’t everything – as content marketers are very aware social media can be used to create compelling content which drives users to buy without explicitly selling. Read more »

Posted in CMA blog
18thDec 2014

Best Western's Do Not Disturb winter edition makes headlines

Best Western’s multi-award winning, in-room magazine Do Not Disturb, produced by Cedar, has made headlines with its latest issue featuring an in-depth article that draws comparisons between east Yorkshire’s Hull and one of America’s famed cities, San Francisco.  Read more »

Posted in Member news
18thDec 2014

Content Marketing Media Roundup - 2014 in review

Posted by: Samantha Duff, Cedar

As 2014 draws to a close, the media begins to assess which marketing strategies performed well over the last 12 months and which ones were #epicfails. On the other side of the coin, many are looking to the future with their predictions for 2015.  Here’s our quick roundup of some of the key trends.   Read more »

Posted in Member news
18thDec 2014

CMA member Remarkable Content has created a tongue-in-cheek film

To mark the festive season CMA member Remarkable Content has created a tongue-in-cheek film looking at a story taken out of context in the digital age.  Read more »

Posted in Member news
18thDec 2014

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