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Seven social media campaigns we loved in 2014

In the first half of this year UK spending on social media advertising rose by 73% to £396 million, according to the Internet Advertising Bureau (IAB). But advertising isn’t everything – as content marketers are very aware social media can be used to create compelling content which drives users to buy without explicitly selling. Read more »

Posted in CMA blog
18thDec 2014

Best Western's Do Not Disturb winter edition makes headlines

Best Western’s multi-award winning, in-room magazine Do Not Disturb, produced by Cedar, has made headlines with its latest issue featuring an in-depth article that draws comparisons between east Yorkshire’s Hull and one of America’s famed cities, San Francisco.  Read more »

Posted in Member news
18thDec 2014

Content Marketing Media Roundup - 2014 in review

Posted by: Samantha Duff, Cedar

As 2014 draws to a close, the media begins to assess which marketing strategies performed well over the last 12 months and which ones were #epicfails. On the other side of the coin, many are looking to the future with their predictions for 2015.  Here’s our quick roundup of some of the key trends.   Read more »

Posted in Member news
18thDec 2014

CMA member Remarkable Content has created a tongue-in-cheek film

To mark the festive season CMA member Remarkable Content has created a tongue-in-cheek film looking at a story taken out of context in the digital age.  Read more »

Posted in Member news
18thDec 2014

How to write a killer conclusion

Posted by: Rob Hayes, PCP & Content Desk 

When it comes to advice on writing copy for the web, introductions get the most attention. But what about conclusions? How you finish an article is just as important as reeling in readers as a great introduction or headline. OK, so those finishing remarks may not attract readers initially, but well-crafted, logical or even amusing last remarks can mean earning a loyal set of readers who revisit you often to read your content. Read more »

Posted in CMA blog
18thDec 2014

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