Content

Reaching a global audience through the power of sport

Sport is a common language that has universal appeal, no matter where you are in the world. It evokes a wide range of emotions – through victory and defeat – that bring people together and get them communicating. Read more »

Posted in CMA blog
28thAug 2014

The Drum: Warehouse creates online and print magazine in first content push

Warehouse has launched an online and print magazine as it ramps up its content offering for an autumn/winter push.  Read more »

Posted in Industry News
22ndAug 2014

Calm down dear, it's only a commercial

Posted by: Rowan Manning, Seven

Native advertising and why everyone just needs to take a deep breath

Ads are horrid, aren’t they? They point out how fat and old you are, how crappy your car is, and they use stuffed animals to sell you pretty much everything. Read more »

Posted in CMA blog
21stAug 2014

What Apple's big announcement means for content marketing

In a few weeks’ time now, the hot money is on September 9th, Apple will unveil its autumn product line up for 2014. Every time the company takes the wrapping off its new products the launch is preceded by huge amounts of speculation as to what those products are, and as the years have gone by the pundits, who are feasting on leaks from Chinese factories, have become more and more accurate. Read more »

Posted in CMA blog
21stAug 2014

ContentDesk - Five content-marketing gurus on twitter

Twitter is awash with contributors sharing all you need to know about content-marketing. Some might even say there are too many… If you’re just setting up a Twitter account, or would like to have fewer, better tweeters to follow, try this list of five Twitter content-marketing gurus. Read more »

Posted in Industry News
21stAug 2014

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