Mashable - 61% of consumers prefer companies with custom online content

Content marketing campaigns have become essential for marketers to engage audiences and generate leads. In fact, more than half of all consumers are more likely to buy from companies that create custom content. Read more »

Posted in Industry News
15thAug 2014

"Advertisers want content conversations as well, not just media ones", Matt Downs, IPC

The mighty and venerable IPC, 150 years old and with 60-plus brands in its stable, is the latest member of the Content Marketing Association. Matt Downs, the man leading its charge into content, tells the CMA about the publisher’s plans. Read more »

Posted in CMA blog
15thAug 2014

Content marketing spend supports growth of UK magazines

Posted by: Clare Hill, CMA

The most recent ABC results are another testament to the crucial role of magazines as a medium within the content marketing discipline. As content marketing budgets increase and the importance of the value exchange between brands and consumers grows, it's an opportunity to celebrate the success of print titles in engaging millions of readers on behalf of brands. Read more »

Posted in CMA blog
15thAug 2014

Five recent content marketing case studies

After the excitement of the World Cup and all the content generated around this spectacular footballing event, brands are now beginning to ramp up for the Autumn period, especially in the US, with back to school and the forthcoming sports seasons both common themes. Read more »

Posted in CMA news
14thAug 2014

Immediate Media Co appoints former John Brown Media MD as Managing Partner, Branded Content

Immediate Media Co, the special interest content and platform company, has appointed Dean Fitzpatrick as Managing Partner, Branded Content – a new role in the business, underlining Immediate’s ambition to grow its market position in the sector.   Read more »

Posted in Member news
14thAug 2014

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