Posted by: Samantha Duff, Ceder
Checking how the media commented on content marketing, our roundup this month ranges from the effect of the Scottish referendum on content to the extraordinary viral success of the ice bucket challenge. Read more »
Posted by: Robin Bonn, Seven
For anyone involved with new business, there’s a fascinating new Dutch app called Pitcher. It can only be summarised as ‘Tinder for clients’. But will it change the way clients find agencies?
For the past half decade social media has been a central part of many brand’s marketing strategies. Being able to use platforms like Twitter and Facebook to engage regularly with an online, and increasingly mobile audience has enabled brands to connect with consumers in innovative and highly effective ways. And up until recently those platforms seemed happy to accommodate the brands for free. Read more »
Time Inc. announced its rebrand for its wholly-owned UK publishing arm IPC Media to Time Inc. UK. Read more »
We are really excited to announce that we are involved with the Festival of Marketing 2014.