Content and the customer journey

Posted by: Paul Keers, White Light Media

There’s a classic journey which every customer takes. It’s a sequence which goes from awareness to interest to engagement, to the completion of a sale, and then onward to loyalty and evangelism.

What’s interesting is that different marketing media, tools and approaches may be effective at particular stages of that journey – but content can play a part at every one. Read more »

Posted in CMA blog
13thAug 2014

Only 3 weeks to go to the awards! Register now

On Your Marks...

The CMA International Content Marketing Awards 2014 is the biggest night in the content marketing calendar, with agencies from across the world offering up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Read more »

Posted in CMA news
13thAug 2014

Win a place at Roger Daltrey's Rock Camp with British Airways and Cedar

British Airways is ready to rock and roll this August, offering one lucky passenger the chance to live out their ultimate dream of becoming a rock star. Read more »

Posted in Member news
8thAug 2014

Nominations for Cedar's 10th Tesco Mum of the Year Awards are now open

2015 will mark the 10th anniversary of the Tesco Mum of the Year Awards and nominations are open until 5 September.  Read more »

Posted in Member news
8thAug 2014

Content strategy for The O2

The CMA is excited to let our membership know that three CMA member agencies are at the final pitch stage to develop the content strategy for The O2. Read more »

Posted in CMA news
7thAug 2014

« Previous
1 2 3 4 5 6 7 8 9 10
Next »