Brands can create titles - or buy them

Posted by: Paul KeersWhite Light Media

Brands have long moved away from their old, heavy-handed, ‘mention the product’ attitude towards content. It’s now widely acknowledged that successful branded content need not be ‘about’ a brand itself. So as brands consider the kinds of communication they might launch to engage with an audience, perhaps they should consider acquiring a title which has already done it? Read more »

Posted in CMA blog
16thNov 2014

'What I learned about content at Red Bull and Bacardi'

A month into her new role as strategy director at specialist content agency ONE TWO FOUR, Sandra Peat tells the Content Marketing Association’s consultant editor Dominic Mills about how she plans to make her client-side experience relevant. Read more »

Posted in Industry News
13thNov 2014

Mobile, operational content and stories to make you cry

Posted on:

Spoon’s marketing manager, Björn Owen Glad, and House of Fraser’s head of SEO, Jamie Peach, take a look at their favourite pieces of content marketing this year and the challenges and opportunities facing the industry in 2015 ahead of being two keynote speakers at The International Content Marketing Summit on November 26.

Read more »

13thNov 2014

Pixel perfect: 5 tips on how to Instagram for brands

Posted by: Roxanne Haydon and Amber Bryce, Cedar

They’re the faces behind Tesco Real Food’s 4.8k strong following on Instagram and 41.2k following on Twitter, dynamic social media duo Roxanne Haydon and Amber Bryce round up the five essential steps for making any brand’s Instagram a real social media success. Read more »

Posted in CMA blog
13thNov 2014

Christmas content marketing 2014

Halloween. Tick. Guy Fawkes Night. Tick. Then it must be week two of November and that means one thing - the UK starts getting ready for Christmas. Read more »

Posted in CMA blog
13thNov 2014

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