Content

Five recent content marketing case studies

After the excitement of the World Cup and all the content generated around this spectacular footballing event, brands are now beginning to ramp up for the Autumn period, especially in the US, with back to school and the forthcoming sports seasons both common themes. Read more »

Posted in CMA news
14thAug 2014

Immediate Media Co appoints former John Brown Media MD as Managing Partner, Branded Content

Immediate Media Co, the special interest content and platform company, has appointed Dean Fitzpatrick as Managing Partner, Branded Content – a new role in the business, underlining Immediate’s ambition to grow its market position in the sector.   Read more »

Posted in Member news
14thAug 2014

Campaign - Why IPC Media joined the CMA

The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Read more »

Posted in Media Coverage
14thAug 2014

Drive Conversion through Inspiration

Posted by: Kathleen Gossman, Enveritas Group

The hospitality digital landscape is a complex ecosystem with travel inspiration websites providing content in addition to standard search and booking, discusses Kathleen Gossman, Content Strategist at Enveritas Group. Read more »

Posted in CMA blog
14thAug 2014

British Airways' Business Life is nominated for two Business Travel Journalism Awards

Cedar is delighted to announce that British Airways’ Business Life has been nominated in two categories at the 2014 Business Travel Journalism Awards. Read more »

Posted in Member news
13thAug 2014

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