Content

Promoting content through YouTube, Tumblr and Medium

Posted by: CMA

Third party platforms, like YouTube and Medium, are a great way to promote your own branded content. But how do you use them and what content should your share? Read more »

Posted in CMA blog
10thApr 2014

Three essential brand questions in the content driven world

Posted by: Stuart Purcell, Cedar

Amid the explosion of content channels, where the next generation flits from one social media platform to another, it’s important to be aware of the dangers that such a multitude of channels poses to your brand’s carefully crafted look and feel. With this intimidating volume, it’s crucial that brand guardians ensure each platform is delivering ‘best in class’ or appropriate content.   Read more »

Posted in CMA blog
10thApr 2014

Covering emails and the art of content self-marketing

You can learn a lot about what makes a good content marketer from a survey of CV and covering notes… Read more »

Posted in CMA blog
10thApr 2014

Content marketing is a strategy, not a channel

Posted by: Clare Hill, MD, CMA

Over the past month, the CMA’s message to the wider marketing industry has been that content is a strategy and not a channel. Marketers are so used to working in a channel-focused world, with clean lines of distinction and clean measurement, that marketing by channel offers an easy way for a marketer to explain the overall marketing mix.  Read more »

Posted in CMA blog
9thApr 2014

CMA Research: For those using content marketing 20p in every marketing £1 goes on content

State of the Nation research by TNS and CMA

TNS research from the CMA amongst leading marketers shows the growing importance of content. Those who use it spend more on content than any other media; and 51% plan to spend more this year. Read more »

9thApr 2014

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