Content

Month in Content Marketing: March: April

March was a marquee month for the industry, with award nominations for Vue (Publicis Blueprint) and Sainsbury’s (Seven), Unilever’s million-pound content marketing spend and a new launch from British Airways. The CMA created news too, unveiling a new Chairman and MD Clare Hill leading a key debate on the future of content marketing. Read more »

Posted in CMA news
9thApr 2014

More brands becoming paid-for publishers

We all know about Porter magazine, Net-a-Porter’s move into paid-for print publishing, but now it’s been followed by another retailer doing the same thing. And it’s one you wouldn’t expect: Sports Direct, whose new title, Forever Sports, hit the streets last month. CMA consultant editor Dominic Mills looks at what’s going on. Read more »

Posted in CMA blog
9thApr 2014

A Day in the Life of... Anthony Moran, Marketing Director, Redactive Media Group

Sat on the Divisional Board, Anthony takes responsibility for the overall management and strategic direction of marketing and design for Redactive; including magazines, websites, jobsites, apps, events, subscriptions and business development.  Read more »

Posted in Member news
8thApr 2014

Stats, facts and future trends: April

This month, we look at research from the CMA showing the importance of content marketing, how brands use Twitter to boost awareness not sales, and why real-time marketing is now about more than just social media.  Read more »

7thApr 2014

The 10 stages of a #Cumberbatch Twitter storm

This month's issue of High Life has caused quite a frenzy in the Twitter-sphere amongst Benedict Cumberbatch fans in the first few days of hitting the shelves. We take you on a 10 stage journey through the escalation of the story. It's amazing what good content can do... Read more »

Posted in Member news
4thApr 2014

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