Brands have long moved away from their old, heavy-handed, ‘mention the product’ attitude towards content. It’s now widely acknowledged that successful branded content need not be ‘about’ a brand itself. So as brands consider the kinds of communication they might launch to engage with an audience, perhaps they should consider acquiring a title which has already done it? Read more »
A month into her new role as strategy director at specialist content agency ONE TWO FOUR, Sandra Peat tells the Content Marketing Association’s consultant editor Dominic Mills about how she plans to make her client-side experience relevant. Read more »
Spoon’s marketing manager, Björn Owen Glad, and House of Fraser’s head of SEO, Jamie Peach, take a look at their favourite pieces of content marketing this year and the challenges and opportunities facing the industry in 2015 ahead of being two keynote speakers at The International Content Marketing Summit on November 26.
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Posted by: Roxanne Haydon and Amber Bryce, Cedar
They’re the faces behind Tesco Real Food’s 4.8k strong following on Instagram and 41.2k following on Twitter, dynamic social media duo Roxanne Haydon and Amber Bryce round up the five essential steps for making any brand’s Instagram a real social media success. Read more »
Halloween. Tick. Guy Fawkes Night. Tick. Then it must be week two of November and that means one thing - the UK starts getting ready for Christmas. Read more »