Content

Month In Content Marketing

Weight Watchers revamps its content output, John Lewis unveils its latest cook book and Philips plumps for instructional videos Read more »

Posted in CMA news
5thDec 2014

Stats, facts and future trends

This month, discover what the fastest-growing social network in the world is, the vital role empathy plays in TV ads, and which country leads the world in digital adspend. Read more »

5thDec 2014

British Airways' Business Life relaunches

This month sees the launch of a new look British Airways’ Business Life in-flight magazine, to be followed in the new year by a new online content hub, social engagement programme and business destination video, produced by content marketing agency, Cedar. Read more »

Posted in Member news
5thDec 2014

My Media Week: Clare Hill

Posted by: Hayley Hayes, Mediaweek 

Clare Hill, managing director of the Content Marketing Association, prepares for the body's International Summit and awards, and has a pair of killer heels to break in. Read more »

Posted in CMA news
4thDec 2014

The Drum shares BA's Christmas 'thank-you' social media campaign

This morning The Drum announced that British Airways have just launched their new seasonal social campaign, working with the team at Cedar. Read more »

Posted in Member news
4thDec 2014

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