Content

Christmas content marketing 2014

Halloween. Tick. Guy Fawkes Night. Tick. Then it must be week two of November and that means one thing - the UK starts getting ready for Christmas. Read more »

Posted in CMA blog
13thNov 2014

Copywriters and Journalists... Who does what?

Posted by: Ed Owen, Content Cloud

We learned last week that copywriting is in crisis. In fact according to Tony Brignull, one of the most decorated copywriters ever to grace an agency, “Copywriting is dead”. Read more »

Posted in Member news
13thNov 2014

John Lewis Cook Edition

The final John Lewis Cook Edition of 2014 is in store now. It has all the tools you need to help you plan for the festive period, including an essential pull-out Countdown to Christmas calendar.  Read more »

Posted in Member news
13thNov 2014

Consistency, consistency and content

Posted by: Charlotte Mulley, Seven 

How content marketing, when done well, can play a key role in delivering consistency Read more »

Posted in CMA blog
11thNov 2014

News from Roth Observatory International

We’ve just celebrated the one year anniversary of the merged Roth Observatory International organisation by hosting one of our bi-annual meetings for our senior managers from around the world, in London. Read more »

Posted in Member news
11thNov 2014

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