Content

Catch more readers with these catchy title tips

Posted by: Sarah Gavin, Outbrain Europe

How to write a title that captures readers is often the biggest challenge in writing. While the title needs to grab attention, it’s crucial that it deliver what it promises. Read more »

Posted in CMA blog
8thSep 2014

When brands don't get it

Posted by: Kathi Hall, Seven

I loved Nicola Carter's assessment of the Abercrombie & Fitch brand in The Guardian recently and if you haven't had a chance to read it, you should definitely do so. She hit the nail on the head when she said 'A brand is so much more than the logo. Or at least it should be.' Yet so many brands make that mistake, thinking that a snazzy logo alone will give them substance. Read more »

Posted in CMA blog
8thSep 2014

How local culture could undermine your international marketing strategy

Posted by: Yusuf Bhana, TranslateMedia

We live in an era in which many developed countries are experiencing low levels of economic growth, wage stagnation, austerity measures and high levels of unemployment. Read more »

Posted in CMA blog
8thSep 2014

Digital Breakfast: Discoverability, findability and search engine optimisation in 2014

Optimising content so that it performs well on Google and other search engines is a delicate blend of art and science.

This session will enlighten you to some of the tricks of the trade from a few leading industry professionals. Read more »

4thSep 2014

Five useful content creation tools

Fancy experimenting with long form content? Need to create some basic infographics? Or finding it hard to concentrate when writing? Here are five very useful apps for content creators. Read more »

Posted in CMA blog
4thSep 2014

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