CMA Digital Breakfast


The Drum shares BA's Christmas 'thank-you' social media campaign

This morning The Drum announced that British Airways have just launched their new seasonal social campaign, working with the team at Cedar. Read more »

Posted in Member news
4thDec 2014

Some of the best branded content videos in the past six months

It’s been an amazing year for branded content video, with some innovative, groundbreaking and highly effective mini movies. The standard was so high that the winner of the Grand Prix at the CMA Awards went to a video for the very first time. Read more »

Posted in CMA blog
4thDec 2014

Content Marketing Awards dominated by Seven

Published in City AM

Seven, the digital content marketing specialist shop, was the most decorated agency at the Content Marketing Association's annual Content Marketing Awards, held last week at the Roundhouse in London. Read more »

Posted in Media Coverage
4thDec 2014

Video content will be dominated by 'real people with passion' in 2015

Posted by: John Reynolds, The Wall 

This week’s International Content Marketing Summit demonstrated the richness and diversity of the content marketing industry. Read more »

Posted in Media Coverage
4thDec 2014

Branded content responsibility lies with brands and vloggers insists YouTube's Derek Scobie following Oreo ad ruling

Posted by: Natalie MortimerThe Drum

The responsibility of clearly labelling branded content lies with the brands and creators who post the videos, according to the head of YouTube brand propositions Derek Scobie, who made the comments following the ASA's admonishing of Mondelez’s Oreo native ad. Read more »

Posted in Media Coverage
4thDec 2014

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