Content

Major headlines from the International Content Marketing Summit 2014

Posted by: John Reynolds

Winning brands will be those which push content onto consumers they don’t yet know they want while some digital marketers have become too geeky and lost sight of their audience, were two key themes to emanate from this year’s International Content Marketing Summit. Read more »

3rdDec 2014

Future trends in content marketing

Posted by: John Reynolds

One of the most noticeable features emanating from this year’s International Content Marketing Summit was the breadth of opinion as to where content marketing is heading. Read more »

Posted in Media Coverage
3rdDec 2014

Digital Breakfast- The year ahead: Digital content marketing in 2015

In the past 12 months we’ve seen digital content marketing come into its own. Savvy publishers are now much more informed about how to use digital channels to achieve greater awareness, engagement, conversion and support for brands. Read more »

2ndDec 2014

Seven wins the Grand Prix at the 2014 International Content Marketing Awards

Seven has won the Grand Prix at the prestigious 2014 International Content Marketing Awards (CMA) for The Advantage, its celebrated integrated marketing campaign for Jobsite. The top ICMA award is part of a record five-gong haul for Seven that made it the top-rated agency on the night with its social media strategies, video production, web development and business content all singled out for awards. Read more »

Posted in Member news
1stDec 2014

Time to stand up and be counted

Posted by Robin Bonn, Seven

How content marketing can help brands win back hearts and minds. At a recent Advertising Association event, Robin Bonn heard Torin Douglas lament that the man on the street is no fan of advertising anymore - and that our industry needs to stand up for itself, particularly with an election looming.  Read more »

Posted in CMA blog
1stDec 2014

« Previous
4 5 6 7 8 9 10 11 12 13
Next »