Content

British Airways and Cedar team up with top vloggers to launch #BestSummerEver

British Airways has teamed up with four of the best vloggers in the UK to showcase a selection of amazing summer experiences, from relaxing on a beach in Ibiza to getting a taste of cultural Amsterdam. Read more »

Posted in Member news
23rdJun 2014

Tesco and Cedar launch innovative new summer beauty app

Tesco has launched its first ever beauty tablet magazine, Beauty at Tesco, filled with insider know-how and inspiration to help readers look and feel beautiful Read more »

Posted in Member news
23rdJun 2014

The content agency is dead... long live the editorial ad agency?

Posted by: Robin Bonn, Seven

Interesting debate in the office this week – now that content agencies and ad agencies are converging towards a similar skillset, are the days of standalone editorial agencies numbered?  Read more »

Posted in CMA blog
20thJun 2014

The song remains the same

The future of content marketing may be digital but the fundamentals are unchanged, says Dan Davey, MD at Progressive Customer Publishing.and Content Cloud Read more »

Posted in CMA blog
20thJun 2014

MediaTel - The reinvention of Zenith: phase 1

After losing its way recently, ZenithOptimedia finally has an idea which could turn things around, writes Dominic Mills - but it will need many more if it really wants to get into different territory.

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Posted in Media Coverage
19thJun 2014

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