Content

September is off to a storming start with award entries

Posted by: Clare Hill, CMA

The International Content Marketing Awards are in full swing and the absolute final (and already extended) deadline for entries is tomorrow so please don’t miss out. Read more »

Posted in CMA blog
10thSep 2014

How to hire in-house content marketers if you know nothing about content

Posted by: Emily Shelley, Sticky Content

With the whole world and her husband trying to hire content professionals, it’s hard enough for agencies to spot talent - let alone marketers who are new to content creation.  Here are 7 things to consider if you’re hiring in-house content marketers, from someone who’s hired dozens of them Read more »

Posted in CMA blog
10thSep 2014

Ben Wood of iProspect: “We’re about performance-related content”

Ben Wood, global president of iProspect tells CMA consultant editor Dominic Mills why the original maths men want to add content to their offering and why, far from a radical departure, it’s really an organic development from the agency’s digital roots.  Read more »

Posted in CMA news
8thSep 2014

Catch more readers with these catchy title tips

Posted by: Sarah Gavin, Outbrain Europe

How to write a title that captures readers is often the biggest challenge in writing. While the title needs to grab attention, it’s crucial that it deliver what it promises. Read more »

Posted in CMA blog
8thSep 2014

When brands don't get it

Posted by: Kathi Hall, Seven

I loved Nicola Carter's assessment of the Abercrombie & Fitch brand in The Guardian recently and if you haven't had a chance to read it, you should definitely do so. She hit the nail on the head when she said 'A brand is so much more than the logo. Or at least it should be.' Yet so many brands make that mistake, thinking that a snazzy logo alone will give them substance. Read more »

Posted in CMA blog
8thSep 2014

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