LAST DAY FOR ENTRY - International Content Marketing Awards 2014

On 26th November at The Roundhouse, we will be displaying the most inspiring and effective content in the industry. Enter now to ensure your agency is a part of it. Read more »

3rdSep 2014

Content and a measure for ROI that works

Posted by: Dan Davey, Progressive Customer Publishing and Content Cloud

As you might expect from its title, the recent CMA and TNS study, Content Marketing – State of the Nation, has many relevant takeaways for our industry. For example, companies in the UK spend an estimated total of £4bn a year on content marketing. Seven in 10 marketing professionals in the UK are thought to use it, and they spend 20p of every marketing pound on content-marketing professionals or agencies. Better still, half of them plan to increase spending on content marketing in the next year. Read more »

Posted in CMA blog
3rdSep 2014

Native advertising is 'unhealthy' and threatens brand identity, says John Brown Media chief Andrew Hirsch

Brands investing in native advertising are embarking on an “unhealthy” practice which risks identity and tone of voice being swallowed by surroundings, according to John Brown Media chief executive Andrew Hirsch. Read more »

Posted in Member news
2ndSep 2014

TranslateMedia is pleased to announce that it is now a member of the Content Marketing Association.

TranslateMedia is pleased to announce that it is now an affiliate member of the Content Marketing Association. With content marketing on the rise across multiple platforms and devices, a huge amount of data is now available to brands and agencies, allowing them to create highly targeted campaigns when entering foreign markets. TranslateMedia works with these agencies to ensure that they communicate effectively with customers in their target markets while maintaining their brand's image and tone of voice. Read more »

Posted in Member news
1stSep 2014

Brice Bay - marketing in the fashion industry

EnVeritas Group CEO, Brice Bay, was recently invited to participate in a panel discussion on marketing for the fashion industry. The panel will be a part of the Fashion360 conference, which takes place on October 18, in Charleston, South Carolina. Read more »

Posted in Member news
1stSep 2014

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