Content

Digital Breakfast: Mobile engagement: Responsive design, adaptive content and the mobile web

The mobile revolution is in full swing, but brands and publishers have an increasingly complex range of potential strategic options in this space. Read more »

3rdOct 2014

Where are the stories and the feelings in B2B?

Posted by: Dan Brotzel, Sticky Content

Brand storytelling sounds marvellous – but what if your job is to market office relocation or pest control services? Read more »

Posted in CMA blog
3rdOct 2014

Why Tumblr still matters for brands

For much of the last few years there has been one platform on the web that has intrigued brands who want to connect with young and influential audiences - the blogging site Tumblr. Read more »

Posted in CMA blog
2ndOct 2014

CPL wins gold at IOIC Awards

CMA member CPL won gold for Best New Publication of 2014 at the national Institute of Internal Communication Awards. Read more »

Posted in Member news
2ndOct 2014

Unlimited Holidays, and How Dolly Parton got it Wrong, by 30 Minutes!

Posted by: Scott Bedford, Black Swan

Richard Branson recently made a stir with his announcement that Virgin employees could take as much leave as they wanted. This got me thinking about an equally counter-intuitive work practice that has benefitted the Black Swan creative team – knocking-off on time (sorry Dolly, we work 9-5:30!). I recognise there’s some irony in the idea that leaving work on time is unusual, but for huge swathes of the media industry it still is. Read more »

Posted in CMA blog
2ndOct 2014

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