Content

Why engagement's the new goal for TV land

Posted by: Laurence Akers, Cedar

At a recent MBI Creative Week for the television and film industries, most conversations centred around the importance of connecting with the audience, rather than the size of the audience – curious in an industry where viewing figures have always been the measure of success.  Read more »

Posted in CMA blog
24thJun 2014

British Airways and Cedar team up with top vloggers to launch #BestSummerEver

British Airways has teamed up with four of the best vloggers in the UK to showcase a selection of amazing summer experiences, from relaxing on a beach in Ibiza to getting a taste of cultural Amsterdam. Read more »

Posted in Member news
23rdJun 2014

Tesco and Cedar launch innovative new summer beauty app

Tesco has launched its first ever beauty tablet magazine, Beauty at Tesco, filled with insider know-how and inspiration to help readers look and feel beautiful Read more »

Posted in Member news
23rdJun 2014

The content agency is dead... long live the editorial ad agency?

Posted by: Robin Bonn, Seven

Interesting debate in the office this week – now that content agencies and ad agencies are converging towards a similar skillset, are the days of standalone editorial agencies numbered?  Read more »

Posted in CMA blog
20thJun 2014

The song remains the same

The future of content marketing may be digital but the fundamentals are unchanged, says Dan Davey, MD at Progressive Customer Publishing.and Content Cloud Read more »

Posted in CMA blog
20thJun 2014

« Previous
5 6 7 8 9 10 11 12 13 14
Next »