Not all content is created equal

Content marketing needs to change from a limited one-way communication tool into an interactive vehicle that delivers value to the consumer and the brand argues Chris Robson at Propagator. Read more »

Posted in CMA blog
27thJun 2014

Invitation: Adobe Enterprise Event - Creative Cloud

Adobe are presenting their new 2014 release of Creative Cloud with complimentary sessions illustrating the benefits of the Creative Cloud system, as well as design and digital publishing as a whole. Read more »

Posted in Other Events
25thJun 2014

Why engagement's the new goal for TV land

Posted by: Laurence Akers, Cedar

At a recent MBI Creative Week for the television and film industries, most conversations centred around the importance of connecting with the audience, rather than the size of the audience – curious in an industry where viewing figures have always been the measure of success.  Read more »

Posted in CMA blog
24thJun 2014

British Airways and Cedar team up with top vloggers to launch #BestSummerEver

British Airways has teamed up with four of the best vloggers in the UK to showcase a selection of amazing summer experiences, from relaxing on a beach in Ibiza to getting a taste of cultural Amsterdam. Read more »

Posted in Member news
23rdJun 2014

Tesco and Cedar launch innovative new summer beauty app

Tesco has launched its first ever beauty tablet magazine, Beauty at Tesco, filled with insider know-how and inspiration to help readers look and feel beautiful Read more »

Posted in Member news
23rdJun 2014

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