Categories

Archives




CMA Digital Breakfast


Content

Announcing the Masters' Jury for the International Content Marketing Awards

Get your work judged by the industry’s most expert and influential panel. We have now confirmed 16 of the most leading marketing industry professionals to judge our awards and sit on the Masters’ Jury with more big names to be announced. Read more »

Posted in Industry News
25thAug 2015

Deadline extended to September 11th

Entries are flying in for The CMA's sixth annual International Content Marketing Awards. The deadline has been extended to Friday the 11th of September, however please make sure you start your entries today! Read more »

3rdAug 2015

Will 2015 be the year content marketing grows up?

Posted by: Robin Bonn, The Guardian 

To really know what 2015 holds for content marketing, we first have to look at what happened this year. So let’s examine the evidence. Read more »

Posted in Media Coverage
22ndDec 2014

Content isn't just for Christmas: Reflections on this year's seasonal ads

Posted by: Kim Willis in City AM

ONE OF the wonders of Christmas is the gift of giving, and brand marketers have been wrapping up content in abundance this Christmas. For the major retailers, it’s no longer simply about occupying the most television airtime over the festive period. Content now starts with YouTube and Facebook, becomes amplified through Twitter and is spun off into a raft of owned platforms, all designed to engage customers with a warm festive glow, while quietly fuelling the desire to spend more. Read more »

Posted in Media Coverage
21stDec 2014

Richard Dunmall: Four media trends that will shape 2015

Posted by: Richard Dunmall, Campaign

There will be four media trends that will shape 2015, says Richard Dunmall, group managing director of advertising at Bauer Media. Read more »

Posted in Media Coverage
21stDec 2014

« Previous
1 2 3 4 5 6 7 8 9 10
Next »