Wearable gadgets and the future of content marketing

There is a huge buzz about wearable gadgets like the Google Glass, Nike Fuelband and Samsung Galaxy Gear smartwatch, but what opportunities are they likely to deliver to content marketers? Read more »

Posted in CMA blog
17thApr 2014

Warc - coverage of CMA/TNS research - content marketing budgets increase

Following the recent launch of the executive findings from CMA's State of the Nation research with TNS, Warc have written a piece about the findings. Read more »

17thApr 2014

Content Conversations: Mobile engagement - the new opportunity in content marketing

How do you create campaigns that work across the 14,000 mobile screen sizes that exist in the UK alone? How do understand the role mobile plays in generating purchases? These were just some of the questions answered at a recent Outbrain breakfast. Read insights from the event »

Posted in Member news
16thApr 2014


Invitation from Mixcloud to a free event at Village Underground, Shoreditch that brings together over 200 leading players and pioneers from the music, tech, media and marketing industries for an afternoon of discussion, analysis and connection. Speakers include Vice, Fabric, Secret Productions, Protein and Boxfresh. Find out more about the event and book »

Posted in Other Events
16thApr 2014

White paper: What makes content contagious - Kantar Media

New white paper from Kantar Media who have developed, refined and validated a framework for producers to consider when creating content that they want to go viral.  Read more »

16thApr 2014

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