Content

Stats, facts and future trends: September

This month, we discover just how popular YouTube is within marketing circles, the six groups of social media users, and the skills marketers are most in need of. Read more »

10thSep 2014

Warc - coverage of CMA/TNS research - content marketing budgets increase

Following the recent launch of the executive findings from CMA's State of the Nation research with TNS, Warc have written a piece about the findings. Read more »

17thApr 2014

White paper: What makes content contagious - Kantar Media

New white paper from Kantar Media who have developed, refined and validated a framework for producers to consider when creating content that they want to go viral.  Read more »

16thApr 2014

CMA Research: For those using content marketing 20p in every marketing £1 goes on content

State of the Nation research by TNS and CMA

TNS research from the CMA amongst leading marketers shows the growing importance of content. Those who use it spend more on content than any other media; and 51% plan to spend more this year. Read more »

9thApr 2014

Stats, facts and future trends: April

This month, we look at research from the CMA showing the importance of content marketing, how brands use Twitter to boost awareness not sales, and why real-time marketing is now about more than just social media.  Read more »

7thApr 2014

« Previous
1 2 3
Next »