Content

The CMA celebrates record number of new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »

Posted in CMA news
6thOct 2014

Coat worn by Cumberbatch raises 5000 for British Airways' flying charity

The Belstaff winter coat worn by Benedict Cumberbatch on the cover of Cedar's BA High Life magazine has been auctioned for a startling £5010 – nearly three times its retail value.  The money raised will go to Flying Start, the airline's charity partnership with Comic Relief. Read more »

Posted in Member news
28thApr 2014

Guardian Media Network: Outbrain - More brands are becoming paid-for publishers

We all know about Porter magazine, Net-a-Porter's move into paid-for print publishing, but now it's been followed by another retailer doing the same thing. And it's one you wouldn't expect: Sports Direct, whose new title, Forever Sports, hit the streets last month. CMA consultant editor Dominic Mills looks at what's going on

Read more »

Posted in Media Coverage
24thApr 2014

Progressive Customer Publishing announces new clients

London-based content publisher Progressive Customer Publishing has announced new business wins from a number of key clients.  Read more »

Posted in Member news
23rdApr 2014

Guardian Media Network: Outbrain - Paddy Power

In the first of an occasional series analysing the business rationale of a content-led strategy, CMA consultant editor Dominic Mills looks at controversial bookmaker Paddy Power Read more »

Posted in Media Coverage
22ndApr 2014

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