CMA Digital Breakfast


How might IAB's new transparency guidelines affect online advertorials?

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. Read more »

Posted in Media Coverage
1stOct 2015

Five things you may have missed that happened in August

We might not be quite like some of our continental cousins who traditionally spend most of the month of August sunning themselves on a beach (lucky people), nevertheless chances are you have spent some of the last month away from your desk and your computer. Read more »

Posted in CMA blog
28thAug 2014

Cedar's Fearne Cotton Tesco Mum of the Year Ambassador 2015 announcement makes headlines

Fearne Cotton’s selection as Ambassador for the Tesco Mum of the Year Awards 2015 has been making headlines on national news and lifestyle sites, including the Daily Mail and Hello! Read more »

Posted in Member news
28thAug 2014

Reaching a global audience through the power of sport

Sport is a common language that has universal appeal, no matter where you are in the world. It evokes a wide range of emotions – through victory and defeat – that bring people together and get them communicating. Read more »

Posted in CMA blog
28thAug 2014

The Drum: Warehouse creates online and print magazine in first content push

Warehouse has launched an online and print magazine as it ramps up its content offering for an autumn/winter push.  Read more »

Posted in Industry News
22ndAug 2014

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