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VIDEO TAKES CENTRE STAGE IN CONTENT MARKETING STRATEGIES - CMA INDUSTRY REPORT: HAVE YOU DOWNLOADED YET?

Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »

Posted in CMA news
15thApr 2016

Content marketers look to video

A majority of content marketers believe that brands aren't investing enough in video content and more than half expect to increase spending in this area over the coming year, new research has revealed. Read more »

Posted in Media Coverage
15thApr 2016

August launches The Experts magazine for Flight Centre

Flight Centre has launched its debut customer magazine, The Experts. Designed to offer a wealth of both practical advice and destination inspiration, the title aims to help customers on their journey from idea to planning to exciting adventure. Read more »

Posted in Member news
31stJan 2014

Why your content needs a good sub editor

Posted by: Olivia McLearon, Cedar

‘It’s just spotting mistakes, isn’t it?’ remarked a friend about my (then) job. ‘I could do that.’ When you read a piece online or in print, it’s quite right that you should only register who wrote it. If the team behind the scenes, publishing’s unsung heroes, has done its job properly, the work should be seamless and they should remain invisible.  Read more »

Posted in CMA blog
30thJan 2014

Long form content - opportunities arise

Posted by: The CMA

Long form content is one of the hottest online trends at the moment with both mainstream and independent publishers experimenting with the format. What then does it offer brands? Read more »

Posted in CMA blog
28thJan 2014

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