On Your Marks...
The CMA International Content Marketing Awards 2014 is the biggest night in the content marketing calendar, with agencies from across the world offering up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Read more »
Flight Centre has launched its debut customer magazine, The Experts. Designed to offer a wealth of both practical advice and destination inspiration, the title aims to help customers on their journey from idea to planning to exciting adventure. Read more »
Posted by: Olivia McLearon, Cedar
‘It’s just spotting mistakes, isn’t it?’ remarked a friend about my (then) job. ‘I could do that.’ When you read a piece online or in print, it’s quite right that you should only register who wrote it. If the team behind the scenes, publishing’s unsung heroes, has done its job properly, the work should be seamless and they should remain invisible. Read more »
Posted by: The CMA
Long form content is one of the hottest online trends at the moment with both mainstream and independent publishers experimenting with the format. What then does it offer brands? Read more »
With storytelling and content marketing rapidly creeping up marketing agendas throughout last year and content marketing hitting the headlines there will be some brilliant case studies for the 2014 Awards. Read more »