Content

All these businesses & brands have booked, have you?

We have already taken bookings from some of the UK's biggest business and brands including Virgin Atlantic, Hiscox, Global Radio, NEC, TK Maxx, Tesco, Action Aid, AEG, Sports England, Warwick University, House of Fraser, IBM, The Prince’s Trust, BBC, The Financial Times, Bloomberg, The Guardian, Volvo, Nationwide Building Society, KLM. Media and ATL agencies including OMD (EMEA & Manning Gottlieb), FUSE, Havas, M&C Saatchi, SMG, iProspect. Not to mention many of our CMA member agencies plus lots of content agencies from across Europe and as far as Dubai! Read more »

12thNov 2014

The CMA celebrates record number of new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »

Posted in CMA news
6thOct 2014

August launches The Experts magazine for Flight Centre

Flight Centre has launched its debut customer magazine, The Experts. Designed to offer a wealth of both practical advice and destination inspiration, the title aims to help customers on their journey from idea to planning to exciting adventure. Read more »

Posted in Member news
31stJan 2014

Why your content needs a good sub editor

Posted by: Olivia McLearon, Cedar

‘It’s just spotting mistakes, isn’t it?’ remarked a friend about my (then) job. ‘I could do that.’ When you read a piece online or in print, it’s quite right that you should only register who wrote it. If the team behind the scenes, publishing’s unsung heroes, has done its job properly, the work should be seamless and they should remain invisible.  Read more »

Posted in CMA blog
30thJan 2014

Long form content - opportunities arise

Posted by: The CMA

Long form content is one of the hottest online trends at the moment with both mainstream and independent publishers experimenting with the format. What then does it offer brands? Read more »

Posted in CMA blog
28thJan 2014

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