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Gazing into content's crystal ball

Content is already big and spreading its tentacles in every direction, but what specifically will be the big trends in 2015? Clare Hill, managing director of the Content Marketing Association (CMA), takes a look inside the CMA’s very own crystal ball. Read more »

Posted in Media Coverage
30thJan 2015

2015 Already off to a great start with The CMA signing up 2 new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, starts the new year already by welcoming two new members.  Read more »

Posted in CMA news
27thJan 2015

The CMA announce new speaker for February Digital Breakfast. Book now!

David Copeland, Director of Moblie Marketing at Connected Digital completes the stellar line-up for our first Digital Breakfast of 2015. David will share valuable insights into app store data, including how to use it to get the right customers, what to consider, and how to research data to ensure you are discoverable on the most prominent mobile platforms.  Read more »

Posted in Digital
26thJan 2015

Can messaging apps ever be used for content?

One key trend of recent years, that very few media watchers anticipated, has been the growth of a new generation of messaging apps. WeChat, WhatsApp and Snapchat are just the tip of an iceberg of apps that enable mostly young people to send quick and easy messages to each other. Read more »

Posted in CMA blog
31stJul 2014

Twenty years in production

Posted by: Maria Lamle, Cedar

The past is a foreign country: they do things differently there.’* This definitely rings true in the production department at Cedar, where at least one member of the team claims to remember burning his fingers on the hot metal involved in old style printing. Read more »

Posted in CMA blog
29thJul 2014

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