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Conversation is Key - BRAD Magazine

The content marketing industry is now worth over £4bn a year. But what’s behind this marketing phenomenon and how does it drive value for advertisers and engage customers, MD of The CMA, Clare Hill asks?  Read more »

Posted in Media Coverage
29thJun 2015

International Content Marketing Awards 2015 Now Open for Entry!

The CMA, the industry body for the content marketing industry, has announced that awards entries have now opened for its sixth annual International Content Marketing Awards. Read more »

16thJun 2015

Festival of Marketing has launched

The Festival of Marketing has launched! This year's agenda focusses on the Modern Marketing Manifesto.  Read more »

Posted in Other Events
30thJun 2014

IPC Media becomes first major media owner member of the CMA

UK’s leading consumer magazine publisher joins media agencies in extended membership line-up Read more »

Posted in Member news
27thJun 2014

Not all content is created equal

Content marketing needs to change from a limited one-way communication tool into an interactive vehicle that delivers value to the consumer and the brand argues Chris Robson at Propagator. Read more »

Posted in CMA blog
27thJun 2014

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