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Conversation is Key - BRAD Magazine

The content marketing industry is now worth over £4bn a year. But what’s behind this marketing phenomenon and how does it drive value for advertisers and engage customers, MD of The CMA, Clare Hill asks?  Read more »

Posted in Media Coverage
29thJun 2015

International Content Marketing Awards 2015 Now Open for Entry!

The CMA, the industry body for the content marketing industry, has announced that awards entries have now opened for its sixth annual International Content Marketing Awards. Read more »

16thJun 2015

Is the home page dead?

Are branded content designers spending too long on the homepage at the expense of the pages that really matter? Read more »

Posted in CMA blog
29thMay 2014

New appointment: Head of Marketing, The CMA

Maxine Poole joins The CMA on 9 June as Head of Marketing. Maxine joins us with 9 years of multi-channelled marketing experience including events, digital, direct marketing and communications and has an MA in Marketing. Read more »

Posted in CMA news
29thMay 2014

Get Your Mobile Content In Shape For Summer

With hot sunny days on the beach and excitement of the first sounds of an ice cream van come the intense desires for getting into shape. While most will spend the last few weeks of spring hitting the gym, content marketers will be hitting that update button to get their mobile content into shape for summer Read more »

Posted in CMA blog
29thMay 2014

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