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Conversation is Key - BRAD Magazine

The content marketing industry is now worth over £4bn a year. But what’s behind this marketing phenomenon and how does it drive value for advertisers and engage customers, MD of The CMA, Clare Hill asks?  Read more »

Posted in Media Coverage
29thJun 2015

International Content Marketing Awards 2015 Now Open for Entry!

The CMA, the industry body for the content marketing industry, has announced that awards entries have now opened for its sixth annual International Content Marketing Awards. Read more »

16thJun 2015

Double bubble at the IoIC awards!

Two gongs for Seven's work with CIMA and Club Wembley… Read more »

Posted in Member news
30thSep 2014

The CMA opens its doors to brand members

The CMA are delighted to announce that its membership policy has been widened to include brands. This follows the organisation opening its doors to media agencies and media owners – both huge successes in introducing the world of content marketing to an influential range of industry leaders. Read more »

Posted in CMA news
29thSep 2014

The Prince's Trust preps new website and campaign launch and joins Content Marketing Association amid new strategy

The Prince’s Trust is set to roll out a new website and two campaigns as part of a new content marketing strategy aimed at better targeting its audience. Charlotte Ridley, head of marketing partnerships at The Prince’s Trust told The Drum that the charity is hoping the content-led strategy will help it communicate the “overload” of stories it has to tell and engage with the difficult-to-reach youth market. Read more »

Posted in Member news
29thSep 2014

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