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VIDEO TAKES CENTRE STAGE IN CONTENT MARKETING STRATEGIES - CMA INDUSTRY REPORT: HAVE YOU DOWNLOADED YET?

Video has moved to become a central part of content marketing strategies, with video budgets set to accelerate further over the coming year, according to a new study by the Content Marketing Association. 71% of content marketers believe that brands aren’t investing enough in video content. Read more »

Posted in CMA news
15thApr 2016

Content marketers look to video

A majority of content marketers believe that brands aren't investing enough in video content and more than half expect to increase spending in this area over the coming year, new research has revealed. Read more »

Posted in Media Coverage
15thApr 2016

Double bubble at the IoIC awards!

Two gongs for Seven's work with CIMA and Club Wembley… Read more »

Posted in Member news
30thSep 2014

The CMA opens its doors to brand members

The CMA are delighted to announce that its membership policy has been widened to include brands. This follows the organisation opening its doors to media agencies and media owners – both huge successes in introducing the world of content marketing to an influential range of industry leaders. Read more »

Posted in CMA news
29thSep 2014

The Prince's Trust preps new website and campaign launch and joins Content Marketing Association amid new strategy

The Prince’s Trust is set to roll out a new website and two campaigns as part of a new content marketing strategy aimed at better targeting its audience. Charlotte Ridley, head of marketing partnerships at The Prince’s Trust told The Drum that the charity is hoping the content-led strategy will help it communicate the “overload” of stories it has to tell and engage with the difficult-to-reach youth market. Read more »

Posted in Member news
29thSep 2014

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