Adobe's tools and services enable customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. They help their customers make, manage, measure and monetize their digital content across every channel and screen.
The CMA will work with Adobe to educate member agencies about the extent of Adobe's products through seminars and workshops which will be free to CMA members. The first breakfast event took place on 3rd September at the Covent Garden Hotel and had sold out immediately.
Clare Hill, MD, CMA commented: ‘Our new relationship with ADOBE has got off to a great start and demonstrates how there is real demand amongst our memberships to understand all the latest developments from a world class operator'.
Anke Schnedler, Marketing Manager, Adobe said: ‘Our partnership with the CMA is an exciting opportunity for us to collaborate with the CMA and engage with its members to address both the challenges and opportunities that digital publishing presents. We want to share with members how to inspire mobile readers with content that wows. I already anticipate a successful year ahead that will arise from our new relationship.'
You can read their latest blog for the CMA here.