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Almost a quarter of online time is spent on social networking site in UK

13 minutes of every hour online is spent on social networking sites and forums in the UK, finds new research from Experian.

Visits to entertainment sites followed with 9 minutes of consumption per hour, and then shopping at 6 minutes.

With the rise in access via 3G and 4G networks, consumers are spending increasingly more time whilst on the move.

However, there is also evidence to suggest that mobile and tablet use in the home is increasing, particularly in the amount of time that consumers spend browsing news and entertainment sites during prime-time television periods.

Read the full report on Connected Consumer here.

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23rdApr 2013


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