Google and Facebook continue to dominate the UK digital ad market, with their combined revenues accounting for nearly half of the £6.1 billion expected in spending this year.
Google alone will account for 43% of all UK digital ad revenues, up from 41.9% in 2012, and looks set to reach 46.0% by 2015. Facebook will make up an additional 5.0% of digital ad spending in the UK this year, according to new eMarketer estimates. UK ad revenues at Facebook reached nearly £223 million in 2012, and the company will grow its UK ad business by 36% this year, eMarketer estimates, to £303 million.
Read the full article at eMarketer