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Almost Half of UK Digital Ad Spend goes to Google and Facebook

Google and Facebook continue to dominate the UK digital ad market, with their combined revenues accounting for nearly half of the £6.1 billion expected in spending this year.

Google alone will account for 43% of all UK digital ad revenues, up from 41.9% in 2012, and looks set to reach 46.0% by 2015. Facebook will make up an additional 5.0% of digital ad spending in the UK this year, according to new eMarketer estimates. UK ad revenues at Facebook reached nearly £223 million in 2012, and the company will grow its UK ad business by 36% this year, eMarketer estimates, to £303 million.

Read the full article at eMarketer 


3rdSep 2013


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