Most of us have caught onto the idea that great content engages consumers. It's brand building, it attracts new readers, it encourages time on site and facilitates monetisation. But we are all faced with the million-dollar question - after creating great content, how do we ensure that those readers likely to be interested in it, can find it?
Driving content to a self-selected target audience has become a crucial tool in AOL's marketing plan- one which has performed excellently with the partnership of Outbrain's digital marketing acumen and resources.
Isobel Sita Lumsden- Marketing Director, AOL UK: "Outbrain have become an essential part of our media plan and our media mix".
View the case study here.