Content

AOL UK teams up with Outbrain to brief them on creating engaging new content for site

AOL UK has teamed up with content discovery platform, Outbrain, who won the Technology Partner of the Year Award at the 2013 AOP Awards earlier this year. In this video Isobel Sita-Lumsden, Marketing Director at AOL, UK talks about her approach and outlines how her team utilises Outbrain as a "quick, flexible, low cost traffic driver".

Most of us have caught onto the idea that great content engages consumers. It's brand building, it attracts new readers, it encourages time on site and facilitates monetisation. But we are all faced with the million-dollar question - after creating great content, how do we ensure that those readers likely to be interested in it, can find it?

Driving content to a self-selected target audience has become a crucial tool in AOL's marketing plan- one which has performed excellently with the partnership of Outbrain's digital marketing acumen and resources.

Isobel Sita Lumsden-  Marketing Director, AOL UK: "Outbrain have become an essential part of our media plan and our media mix".

View the case study here.

Related items:
> The art of storytelling in content marketing
> Consumers more engaged with mobile content according to latest research

Posted in Member news
10thSep 2013


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