Speaking to Journalism.co.uk, Tim Faircliff, interim managing director at the AOP, said that the new categories have brought a wider spread of nominations to the awards: "I think it's a reflection on the market. You don't have to have a 150-year legacy print business in order to compete within the digital arena."
Dennis Publishing lead the charge this year with a total of eight nominations, while RBI receives seven and Guardian News & Media - which led the shortlist last year - has six.
Michael Nutley, who oversaw the 26-strong team who conducted the AOP Awards judging emphasised a strong body of entries into this year's Awards, which is a reflection of a Digital Publishing industry getting to grips with new technologies: "An exceptionally high quality of work went through all the submissions revealing an extraordinary desire to innovate."
The ceremony takes place on Thursday 6 June 2013, at the prestigious Roundhouse venue in Camden and tables can be purchased here via the AOP website.
The Association of Online Publishers is the industry body representing the UKs Premium Digital Publishers - for more information on the AOP Awards 2013 ceremony and for a full run-down of Shortlist nominations click here.