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APA's iPad research coverage

The APA's iPad research is still getting great coverage by the trade press, so here are a few more of the feature articles.

Conducted exclusively amongst iPad users, the research highlights the appetite for branded content, with73% wanting free apps that are associated with brands, and looks at the implications these findings will have for brands.

Brand Republic
M&M online
Institute of Direct Marketing
WARC

Posted in CMA news
18thMay 2011


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