The challenge was to use the printed page to drive online sales; never forgetting the population’s love of this printed institution. Working closely with the company’s in-house team, we challenged everything from the use of augmented reality and optimum levels of copy to the level of page furniture. We also added some great and very different catalogue design ideas. The result? A book that works hard as an integral part of the multi-channel shopping experience, presenting a stylish edit of products and clearly communicating the company’s full (and previously misunderstood) online offering at the same time.
Axon is now helping Argos deliver significant change across other areas of its business.