A total of 70 per cent of UK respondents thought TV ads were more important than online campaigns in the Californian software company's research, ‘Click Here: State of Online Advertising'.
Meanwhile, consumers believed online ads were "annoying" (62 per cent), "invasive" (45 per cent) and "distracting" (44 per cent).
The Adobe study questioned a total of 3,004 consumers across the UK, France and Germany, as well as 752 marketers in the three countries, including around 250 in the UK.
Read the full article at Campaign and download the infographic from Adobe.
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