August has been shortlisted for an IPA Award

August has been shortlisted for an IPA Effectiveness Award for new launch Our World, produced on behalf of P&O Cruises.

The magazine has been responsible for an amazing uplift in bookings and has received a record response from readers since it launched in March 2012.

P&O Cruises marketing manager Laura Lincoln said: "August has done, and continues to do, a fabulous job. Our World is a slick and sophisticated publication that represents an incredible improvement on its predecessor. The new format, which includes our own brand advertising, has enabled us to track the magazine's success and we have seen a great response to date."

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