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August launches new microsite for P&O Cruises

August has launched a microsite for international cruise operator P&O Cruises.

The launch follows the unprecedented success of their printed magazine, ‘Our World' which has been responsible for an amazing uplift in bookings and has received a record response from readers since it launched in March 2012.

The microsite will feature inspiring travel and lifestyle content as well as the latest news from P&O Cruises. It will be promoted within the magazine and also emailed to P&O's many subscribers. Relevant calls to action on each page will push people from the microsite to the P&O Cruises website where people will be able to book their holiday.

Mark Lonergan said: "It is a natural next step that will allow the Our World content to reach an even larger audience of potential travellers and increase the opportunity for customer interaction." 

Posted in Member news
26thNov 2012


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