drive.renault.co.uk is a website designed for Renault's retail customers. The objective of the site is to increase footfall to dealerships through the online booking of test drives.
Initial results from tests conducted to measure the performance of the new website are extremely positive. The step-by-step booking process already shows an uplift of 28% in visitors completing the journey to the final step.
Renault's Manager, Brand Communications (Digital), Matt Lamprell, said: "Test drives are among the strongest leads that we're able to provide to our dealer network through renault.co.uk. We know that it's a significant step in the purchase process, so we want to make it as simple and efficient as possible for our customers. The initial results have shown a great uplift and we look forward to seeing this convert into increased sales."