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Auto Trader chooses FuturePlus & FutureFolio app creation solution for unique interactive tablet product - ignition

Auto Trader, the UK's number one digital marketplace to buy and sell new and used cars, this week unveiled a brand new monthly interactive tablet publication called ignition - produced by leading content agency FuturePlus using award-winning app creation software, FutureFolio.

Designed to make life easy for consumers looking to buy a new or used car, readers can use the integrated search functionality of ignition to load dedicated search results from Auto Trader's full classified listings. The app also includes a live Twitter feed with information about the different vehicles for sale via Auto Trader and readers can post straight to their own Facebook profiles from within the app.

 Available initially on iPad, ignition has been created by FuturePlus using the FutureFolio interactive app creation solution which powers a number of leading international interactive digital editions of brands including MacLife, Total Film, Jamie Magazine, Edge, Mollie Makes, CyclingNews HD and Photography Week. The launch price for ignition -will be £1.49.

Auto Trader Director of Mobile Nick Gee says: "Mobile is an extremely important and growing channel for Auto Trader. With over one million unique users per month accessing Auto Trader on iPad we wanted to create an interactive and innovative publication that the audience can engage with at their convenience."

FutureFolio was developed by Future, a world-leading tablet publisher, which has sold in excess of two million editions of its brands on iPad since the launch of Apple's Newsstand in October 2011.

 FuturePlus Managing Director Jayne Caple adds:  "This is the most advanced app that FuturePlus has ever produced and we couldn't be happier with it. What's made this project even more of a pleasure is partnering with a client that shares our ambition, knows their audience so well and has a crystal clear vision.  ignition once again demonstrates the power and flexibility of our app-creation software solution, FutureFolio."

The first edition of ignition is available to download now from Apple's Newsstand.

Posted in Member news
13thNov 2012


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