The partnership commenced with the January 2012 issue. An image of the new-look magazine's first cover is attached. The lead investigative story tackles controversial spray tans for children and has already caused a stir across the UK. It also includes an exclusive interview with Amy Childs from TOWIE. Copies of the magazine have been exchanging hands way beyond the usual readership base.
Kim CA Ford BABTAC chair states "We want to build on the successes of BABTAC's 35 years and strengthen our voice within the industry. Vitality magazine plays a vital role in this. The magazine's editorial will reflect serious issues and address matters that our members feel are important whilst being a bright, exciting ‘must' read. The next phase in the evolution of our magazine has just begun with the first rebranded issue loaded with informative content, a professional voice and entertaining, topical features. We are extremely proud to see the new Vitality have such an impact."
Julie Speed BABTAC General Manager says "We look forward to developing a long and fruitful relationship with Redactive as together we embrace the needs of our membership, respond to industry trends and demands and improve public perception, ultimately empowering the profession".
Angie Petkovic and Jake Stavrinides of apt marketing & pr who oversee brand development strategy for BABTAC state "Redactive won the sought after four way pitch against some of the top customer magazine publishers in the UK. Redactive had the winning balance of grasping the priorities of the brief from the outset. The Redactive team instantly had the right personalities, skills, vision and commercial insight from the first round. The first issue has been a triumph and is a key component in the overarching strategy for BABTAC."
Caroline McLoughlin, New Business Development at Redactive says ‘Redactive Media Group is delighted to have been chosen by BABTAC to evolve its membership magazine and create a market leading publication for the beauty industry. We look forward to working closely with the teams at BABTAC and APT as we strive to increase member engagement, whilst ensuring the views of BABTAC and its members are respected throughout the industry.'