Bad news for online catalogue advocates: Australia prefers print

It seems that online catalogues have a long way to go when it comes to engaging customers, as only 11% of Australians currently read catalogues online.

According to research conducted by the Australian Catalogue Association (ACA) in the lead up to Christmas 2012, more than 70% of Australians over the age of 14 prefer to read printed catalogues than online versions.

Australians over the age of 50 are the biggest readers of paper catalogues at 75%, with only 8% of this age group accessing the online versions.

While the above result is somewhat expected, what is surprising is that 66% of 24 to 35 year olds also seem to prefer the printed medium, with only 15% indicating they view catalogues online.

Read the full article at Econsultancy

26thMar 2013

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